Istanbul, Istanbul, Türkiye
I am a product leader with 8+ years of experience driving product strategy, go-to-market execution, and cross-functional delivery across telecom, cybersecurity and SaaS. I build product functions from the ground up, lead multi-disciplinary teams, and translate market insights into scalable, high-impact product experiences. In my most recent role, I built and led the product organization for a cybersecurity product portfolio, reporting directly to the CTO. I defined portfolio strategy, implemented product workflows, and introduced prioritization frameworks and standardized tools (Jira, Confluence, Miro, Figma). My work increased product activation by 25% and improved alignment across engineering, design, product ops, and marketing. My background spans both product management and marketing, giving me a strong GTM perspective. Before transitioning into product, I led acquisition and pricing strategies at Türk Telekom, driving mass-segment broadband growth and executing 360° marketing campaigns. I’m currently open to new opportunities in product management, strategic growth, and portfolio management — where I can help build impactful products and contribute to a company’s long-term success. 🚀 Areas of interest: Product Strategy, Product Marketing, Growth Management, Portfolio Optimization, Go-to-Market Planning, Digital Transformation
As Head of Product, I established and led the product management function for Berqnet, overseeing the full product lifecycle and aligning portfolio strategy with business objectives. Reporting directly to the CTO, I built the team, processes, and operational frameworks that enabled scalable, data-driven product development and successful go-to-market execution. - Leadership & Organizational Build-Out Built the product management organization from the ground up, including hiring and developing a team of Product Owners, Business Analysts, Product Designers, and Product Ops. Defined team structure, governance, workflows, and cross-functional collaboration models. - Product & Portfolio Strategy Owned the product portfolio roadmap and ensured alignment with company strategy, market needs, and customer insights. Introduced prioritization and decision-making frameworks that significantly improved delivery efficiency and strategic clarity. Shifted the organization from feature output to outcome-driven product development. - Product Operations & Tooling Standardized core product stack (Jira, Confluence, Miro, Figma) and implemented operational processes for discovery, backlog management, sprint planning, and release cycles. Established reporting dashboards (Looker) for product KPIs, improving transparency and data-informed decisions across teams. - Data-Driven Product Execution Monitored key success metrics such as activation, adoption, NPS, retention, and time-to-market. Partnered with analytics to run A/B tests and user behavior analyses, driving a 25% increase in product activation. - Go-to-Market & Cross-Functional Alignment Collaborated closely with Engineering, Sales, Marketing, and Customer Success to ensure end-to-end alignment from strategy to launch. Led GTM planning for major releases, supporting adoption, customer communication, and revenue impact.
Supported Berqnet as part of the shared product structure with Timus Networks, contributing to early product vision, customer insights, and the establishment of scalable product practices across both companies. Key Responsibilities - Aligned product goals across teams in Turkey and the US to create unified early product strategy. - Drove initial discovery efforts, including customer interviews, competitive analysis, and market assessments. - Supported roadmap development and prioritization for security products serving SMB and mid-market customers. - Ensured consistent product documentation and workflow standards across both organizations.
Timus Networks and Berqnet are sister companies under the same group. In this period, I led the product management function and product portfolio across both organizations simultaneously, reporting directly to the CTO. In my role at Timus, I built the product management discipline from the ground up and led the strategic direction, roadmap, and cross-functional execution for the cybersecurity product portfolio. I established a scalable product organization, strengthened operational excellence, and ensured alignment with both customer needs and business priorities. - Leadership & Organizational Development Built and led a cross-functional team including Product Owners, Business Analysts, Product Designers, and Product Ops. Defined team structure, roles, processes, and performance frameworks across the group. - Product & Portfolio Ownership Owned the product strategy and roadmap for Timus Networks, while ensuring alignment with Berqnet's portfolio direction. Introduced a unified prioritization and decision-making framework for both companies, enhancing delivery efficiency and clarity. - Product Operations & Tooling Standardized product operations tools (Jira, Confluence, Miro, Figma) and created processes adopted across the group. Built KPI dashboards with Looker to support data-informed decision-making. - Data-Driven Product Growth Monitored key metrics including adoption, activation, retention, NPS, churn, and time-to-market. Leveraged analytics and experimentation to boost product activation by 25%. - Go-to-Market & Cross-Functional Leadership Led GTM strategies with Engineering, Sales, Marketing, and Customer Success to ensure successful launches and revenue impact. Ensured cross-company alignment across US and TR teams (Timus & Berqnet).
Joined as the first Product Manager, responsible for establishing the product management discipline and creating the foundation for scalable product development in an early-stage cybersecurity environment. Key Achievements - Introduced the company’s first product lifecycle, workflows, and documentation standards. - Defined the initial product vision and developed the first strategic roadmap based on customer insights and competitive analysis. - Drove end-to-end delivery of early product milestones through close collaboration with engineering, design, and QA. - Conducted user interviews, market research, and feedback loops to validate hypotheses and improve product-market alignment. - Implemented core product tooling (Jira, Confluence, Miro, Productboard) and created templates still used across the organization. - Built the foundational structure that enabled future team expansion and the transition to a portfolio-driven product organization.
Consumer Business Unit - Fixed Broadband Acquisition - Developing marketing strategies, executing 360° marketing and acquiring Fixed Broadband customers - Defining, developing and driving initiatives that make a difference to the business, - Identifying key opportunities in the market through extensive market researches and understanding customer insights - Creating and managing expense budget - Formulating, developing, testing, implementing and managing Fixed Broadband products and acquisition campaigns - Collaborating with cross functional teams and business partners to design pricing strategy and execute campaign roll-out plans - Customer / product segmentation and competition analysis, developing strategies and submitting proposals in accordance with competition - Developing Marcom plans and working in coordination with Marcom Teams for Fixed Broadband ATL communications - Monitoring acquisition performance regularly, analyzing and reporting sales, campaign and related KPI’s - Working closely with sales or sales support teams to create efficient action plans for campaigns and projects - End to end marketing management of call center channel
Consumer Business Unit - Fixed Broadband & Fixed Voice Acquisition - Developing marketing strategies, executing 360° marketing and acquiring Fixed Broadband and Fixed Voice customers - Defining, developing and driving initiatives that make a difference to the business, - Identifying key opportunities in the market through extensive market researches and understanding customer insights - Creating and managing expense budget - Formulating, developing, testing, implementing and managing Fixed Broadband and Fixed Voice products and acquisition campaigns - Collaborating with cross functional teams and business partners to design pricing strategy and execute campaign roll-out plans - Customer / product segmentation and competition analysis, developing strategies and submitting proposals in accordance with competition - Developing Marcom plans and working in coordination with Marcom Teams for Fixed Broadband ATL communications - Monitoring acquisition performance regularly, analyzing and reporting sales, campaign and related KPI’s - Working closely with sales or sales support teams to create efficient action plans for campaigns and projects
Enterprise Business Unit - Fixed & Convergence Product Management - End to end marketing management of corporate segment fixed broadband product portfolio - Supporting for corporate segment fixed broadband product portfolio, business strategy development and marketing activities - Cooperating with Technology, Customer Operations and Customer Experience teams to provide input to ensure successful operations and customer care for the products - Supporting cross-functional stakeholders such as segment & brand marketing, sales, finance and regulation teams for new products and product enhancements /redesign and support to plan the commercial delivery / launch of the products - Preparing monthly reports - Conducting market and competitive analysis to understand market, using those insights to assist in the development of launch plans and marketing plans designed to maximize product performance - Working in cooperation with related departments of sales channels and supporting to prepare marketing plans considering needs of each enterprise customer - Contributing to the strategy and design of fixed and convergence product portfolio by ensuring that Vodafone has the most customer obsessed portfolio for all segments - Supporting management of full life cycle of fixed broadband product portfolio to increase the market share of Vodafone Turkey Enterprise Business Unit
Market Development Department