Greater Paris Metropolitan Region
Senior Marketing & Communication Leader | Global Brand Transformation | CMO Track | Beauty, Health & Retail With 20 years of experience across beauty, retail, optical and DIY sectors, I combine strategic vision with pragmatic execution. My strength lies in shaping brand strategies and making them actionable; turning concepts into clear roadmaps that deliver results. I thrive with my hands in the dirt, translating bold ambitions into concrete, measurable impact. I’ve built my expertise across B2B, B2C and B2B2C ecosystems, giving me a 360° perspective on how brands create value along the entire chain: from professionals to consumers, from product innovation to retail experience. Currently, I lead a 60-person global team as Global Brand Equity & Communication Director for a major beauty brand. My mission goes beyond communication: I drive the global repositioning of the brand, ensuring its voice, identity and equity are consistently activated across every touchpoint (retail, digital, media and PR). I am recognized for my ability to federate teams and stakeholders. I know the value I bring, yet I lead with humility, building alignment, creating clarity, and advancing collectively. What drives me is not just achieving results, but doing so in a way that engages people and builds lasting momentum. Key strengths >Pragmatic brand transformation: from strategy to execution > Global brand repositioning & equity building > Strategic & operational marketing (B2B, B2C, B2B2C expertise) > Actionable 360° communication & content strategies > Media strategy, buying & performance-driven activation > Team leadership (60+ people, Comex level) > Stakeholder influence & cross-functional collaboration > Change management & innovation mindset > Energetic, positive and solution-driven: always finding a way forward > Multicultural environments | French, English, Spanish
Member of the Executive Committee, leading a team of 45 across marketing, communication, media and customer loyalty for a multi-brand, multi-product and multi-service portfolio. Covering both B2B and B2C environments, from go-to-market plans to shopper engagement, my focus was always on translating ideas into execution with measurable impact. Key highlights > Designed and delivered go-to-market strategies for major product innovations > Aligned brand & product portfolio strategy with business priorities > Orchestrated 360° marketing and communinication campaigns (media, digital, trade, PR) with performance focus > Strengthened EyeCare professional loyalty programs and B2B partnerships > Improved shopper journey, in-store experience and training > Focus on Team developpment and expertise Growth >> Bridging strategy and execution, while rallying teams and partners with pragmatism and energy to move forward collectively.
Executive Committee member, leading a 30-person team in marketing and communication for both branded and white label portfolios. I played a central role in strengthening Nikon’s brand presence in France, the #1 global market, while also driving the performance of our white labels ; a unique dual responsibility requiring both the management of a global brand equity and the pragmatism of building competitive, no-name offers. Key highlights > Contributed to the growth of Nikon in France, reinforcing its position as a leading brand on the market > Partnered closely with Nikon Japan, guardian of the brand’s equity, to influence global roadmaps > Simultaneously developed white labels, ensuring competitiveness and volume growth while preserving profitability > Designed and implemented go-to-market strategies, media & content activation, and trade marketing initiatives across B2B, B2C and B2B2C channels >> This role was a true stretch leadership experience: from defending and amplifying a global equity brand to growing agile white labels, while aligning local market priorities with international brand guardianship.
Executive Committee role, leading Essilor’s brand, product and media strategy for the French market. Scope combined portfolio management, product innovation go-to-market and consumer engagement, with a strong focus on aligning brand equity and business priorities. Key highlights >Defined and executed the brand & product portfolio strategy (Essilor, Varilux, Eyezen) to strengthen market positioning >Designed and implemented go-to-market strategies for product innovations, from concept to execution >Led consumer media plans (media buying, brand content, 360° campaigns), with measurable impact on awareness and preference >Shaped and delivered the Myopia roadmap in France, driving innovation, communication and professional engagement >Built, managed and developed a 12-person team, fostering expertise across product, brand and media disciplines
Full responsibility for the product portfolio (windows & shutters), covering the entire value chain from sourcing and pricing to retail animation and performance monitoring. A role with strong early accountability on both strategic and operational levers. Key highlights >Defined product strategy and portfolio development, including make or buy decisions (internal factories vs. external suppliers, e.g., Somfy) >Built and delivered business cases, briefs and product launches from concept to market >Set pricing & commercial policy to drive competitiveness and profitability >Developed marketing content and sales pitches for store teams and customers >Drove in-store activation across 120 stores, both in permanent displays and promotional periods >Monitored business performance (sales & margins) and implemented corrective actions to maximize impact >>An early career experience that gave me end-to-end ownership of product, pricing, marketing, communication and sales, building strong pragmatism and business acumen.
Mission within a small “consulting-style” team to identify and create new retail concepts for home improvement and living in the French market. A role combining market analysis, strategy design and operational implementation. Key highlights >Conducted market studies and competitive analysis to identify unmet needs and gaps in the French retail landscape >Designed and tested innovative store concepts from scratch, including consumer insights, business case, strategic positioning and operational model >Successfully developed 2 validated concepts, including Aquamondo, a new retail format dedicated to bathroom and water-related solutions >>A foundational experience that confirmed my appetite for listening to customer needs, turning insights into strategy, and transforming strategy into concrete, real-world projects.