Celine Siow

Software | Leadership | RMIT Industry Advisory Board Member

Singapore

About

Creativity differentiates the good from the great by driving innovation in today’s business as well as with individual’s personal development. And it all stems from the creative journey of being curious in tech over 20 years ago. A big part of leadership enable us to nurture others and give individuals opportunity to shine in both their personal and professional aspirations. I focus not just about creating the next hyper-growth strategy but also the creative journey of nurturing and building high-impact, high-performing teams to fuel the desirable outcome and end state for businesses. My experiences in various technology companies at Datacraft, IDC and SolarWinds enable me to work closely with customers and organisations in aligning both business and technology needs. In the last decade, my efforts have expanded into building and growing Asia Pacific strategies. In my role as the Regional Vice President of Sales for APAC & Japan in Alteryx, building a resilient and high-performing team, I worked closely with customers such as Standard Chartered Bank, JP Morgan, PWC and Cathay Pacific solidify their digital transformation strategies and journeys. I am proud to have been part of Alteryx’s Singapore Women in Analytics Program, where we formed a great network of internal and external support ecosystem, anchored on diversity in the workplace. Following the stint in HPE Ezmeral, I have joined Sonar, a brilliant company built by Developers, used by Developers. My goal is to build, develop and grow our Global Partners as well as the Asia Pacific Headquarters based in Singapore.

Experience

  • VP of Sales, GM | APAC at Workato
    Feb 2026 - Present · 6 mos

  • RMIT Industry Advisory Board Member at RMIT University
    Mar 2021 - Present · 5 yrs 5 mos

    Serve as the Industry Advisory Board Member for School of Accounting, Information Systems and Supply Chain

  • VP, WW Channels and APAC Sales at Sonar
    May 2022 - May 2024 · 2 yrs 1 mo

  • General Manager, HPE Software Business Group, Ezmeral AsiaPac at Hewlett Packard Enterprise
    Jun 2020 - May 2022 · 2 yrs

    Fueling Edge to Cloud Digital Transformation. Ezmeral provides the IaaS (infrastructure as a service) and PaaS (Platform as a Service) platforms for partners and customers to build a new generation of intelligent applications that take advantage of the platform’s robust AI and machine learning capabilities.

  • Alteryx (3 yrs 1 mo)
    • Vice President Strategic Partnerships
      Apr 2020 - Jun 2020 · 3 mos

      Global Partnerships and Tech Alliances

    • Regional Vice President of Sales, APAC & Japan
      Jun 2017 - Jun 2020 · 3 yrs 1 mo