Brussels, Brussels Region, Belgium
With over three years of professional experience in the beauty and personal care industry, my focus has been on creating compelling marketing strategies and enhancing consumer journeys. In my current position, I'm responsible for the successful implementation and tracking of local marketing plans, ensuring that product launches and relaunches are executed with precision. My daily management of product categories is complemented by in-depth market analysis, performance tracking, and the development of influencer strategies and PR campaigns of superior quality. The insights gained from these activities enable our team to continually refine our approach and maintain the integrity of the NIVEA brand throughout the consumer journey.
Definition & implementation of local marketing plans for the categories Body Cleansing and Haircare, as well as work on the consumer journey for the NIVEA brand. Main responsibilities : * Definition & implementation of the local marketing strategy based on the marketing mix levers * Daily management of product categories (implementation of launches & relaunches inc analysis, FC, follow-up activation plans, etc) * Market analysis & performance tracking * Owning the non-working marketing budget of categories * Set up local Influencer strategy, masterbrand and PR campaigns and assure right quality of content * Overseeing setup and exection of influencer & activation events
A 10-month solo backpacking journey across 14 countries to engage with local cultures, unique experiences, inspiration, and self-awareness
M&F Fragrances, Make-up, Skincare Responsible for the retail and e-retail activation strategy: • Build the yearly trade calendar per (e-)retailer. • Lead the orchestration of marketing campaigns at (e-)retailer level. • Oversee total (e-)retailer strategy assuring consumer journey consistency. • Develop and implement animations in store and online. • Lead the BA love activation. • Analyse trade slots performance and define action plans accordingly. • Construct and monitor the (e-)retail activation budget.
Responsible for implementation of 360° product launches on Benelux market and overseeing global strategy, vision, and growth plan. Development of communication material & making recommendations based on analysis. Marketing budget control.
Oversee the strategic planning, visual presentation, and optimization of products and displays to enhance brand visibility and drive sales.