United Arab Emirates
Global business leader with over 25 years of experience across luxury, hospitality, retail, consumer goods, fine art and collectibles, recognised for driving brand transformation, commercial performance and long-term value creation. A significant part of my career has been dedicated to building and cultivating global client relationships and elevating customer experience—designing environments, services and brand interactions that drive desirability, loyalty and sustained growth. My career was shaped within leading luxury maisons including Louis Vuitton and Piaget, before progressing to CEO roles where I led both commercial strategy and creative direction. As CEO of de Grisogono and De Beers Jewellers (London), I led brand and business transformation, working closely with design and product teams to realign creative direction, elevate product portfolios and strengthen global client engagement. I am currently Chief Commercial Officer at Kerzner International, where I lead commercial and brand strategy worldwide across an iconic portfolio of luxury hospitality brands—Atlantis, One&Only, SIRO and rare finds—partnering with teams across resorts and head office globally to elevate the guest experience and drive the group's next phase of growth. My work is to connect strategy, brand and operations, with a focus on aligning creative and commercial objectives, strengthening client relationships and delivering sustainable performance. I bring full P&L accountability, extensive international experience across EMEAI, the Americas and Asia, and a strong track record working with boards and senior stakeholders. I serve as a Non-Executive Director at Master & Dynamic, and am a member of the Grand Prix d'Horlogerie de Genève, as well as the Impact Advisory Board of the Diversity and Productivity Project and the PWN network, contributing to ongoing dialogue on leadership, diversity, creativity and the evolving dynamics of luxury.
In my role at Kerzner, I lead the company’s commercial and brand strategy, working closely with all teams in the resorts, and head office across the globe to elevate Kerzner’s portfolio including Atlantis, One&Only, SIRO, and rare finds.
Strategic advisor to the Founder and CEO
MA (Maison Assimon) advises luxury & aspirational brands, and investors through critical moments of transformation — from strategic repositioning and growth acceleration to leadership transition and operational reset. Www.maisonassimon.com
Member of the 2020 GPHG Academy
Strategic advisor to the Founder