Spain
Passionate about digital strategy, content and business growth, I’ve built my experience across platform ecosystems, brand partnerships and creator-led environments, with experience at TikTok and Nike. With a background in account management, B2B sales, digital campaigns and content strategy, I enjoy turning insights into ideas that create impact and drive measurable results. I love combining creativity with data, and being able to see the impact reflected in numbers.
• Managed a portfolio of 20+ key Fashion accounts across Spain (Desigual, Parfois, Scalpers, Nude Project, Cold Culture, etc.) acting as the main commercial point of contact and developing tailored growth strategies. • Played a key role in the launch of TikTok Shop in Spain, coordinating the onboarding and platform setup of 50+ brands while ensuring operational accuracy and cross-functional alignment. • Prepared and delivered quarterly business reviews and strategic recommendations to local and global stakeholders, analysing KPIs, sales performance, and growth opportunities. • Built reporting frameworks and business analysis tools to monitor merchant performance, track sales targets, and support commercial decision-making. • Collaborated closely with Brand, Creators, Logistics and Strategy teams to align on launch timelines, reporting standards, and growth objectives across multiple accounts. • Achieved outstanding commercial performance, including 250%+ of Q1 25 target, 128% of Q3 merchant sales target, and the #1 BD performance score in Q2 25.
• Managed the Accessories business for Marketplace Partners across Spain and Portugal, overseeing operations across 70+ stores. • Prepared and presented seasonal trade plans and product proposals, contributing to up to €1.9M in seasonal sales through sell-in analysis and strategic volume planning. • Drove 40% YoY net revenue growth in Accessories by proactively managing product availability, replenishment strategies, and weekly trading actions of up to €70K. • Coordinated product master data, shipment tracking, and stock availability across ECI systems, ensuring operational accuracy and efficient product launches. • Supported retail activations, seasonal showroom management, and client presentations in collaboration with cross-functional teams and external agencies. • Developed automated Excel and PowerPoint reporting tools and dashboards to support commercial decision-making, sales tracking, and performance analysis for senior stakeholders.
• Guided university students and families in selecting the most suitable English courses and study programs through a personalized, empathetic, and customer-focused approach. • Coordinated the planning and scheduling of hundreds of students across different age groups and levels, balancing parent availability, student needs, teacher schedules, and operational requirements. • Managed front desk operations and acted as the main point of contact for students, parents, teachers, and visitors in a fast-paced educational environment. • Assisted in the administration of official Cambridge English examinations, including candidate registration, documentation management, and compliance with official examination procedures. • Supported the delivery of Oxford English examinations, ensuring smooth operations and adherence to examination guidelines. • Handled administrative processes, student records, payments, and scheduling with strong attention to detail, organization, and problem-solving skills..
• Central coordination point for all sample management across Buying, Ecommerce, Marketing, PR, and Marketplace Partners; ensuring every department received correct samples before campaign deadlines. • Used SAP daily to manage supplier contracts (drafting, uploading, approving), coordinate purchase orders by SKU and size, track delivery timelines, and submit and approve Oeko-Tex fabric certifications. • Key contributor to the Hunkemöller Amsterdam Runway Show 2022: coordinated all samples for the design team in the prior week, managed on-day sample logistics, and handled backstage wardrobe changes. • Maintained weekly contact with 10+ international suppliers to ensure textiles and samples arrived before multidepartment deadlines (Design, Ecommerce, Marketing, PR). • Managed e-commerce catalogue accuracy, cross-selling links, and campaign asset adaptation (Adobe Photoshop) for the Spanish market.