London, England, United Kingdom
Senior Marketing Executive at finova, supporting integrated B2B marketing campaigns across the fintech and mortgage technology space. Working across brand awareness, demand generation, content marketing, events, social media and customer engagement to help drive growth and strengthen market presence. Collaborating closely with sales, product and wider marketing teams to deliver campaigns, thought leadership and industry-focused initiatives. Focused on creating impactful marketing that supports both customer acquisition and brand leadership within the financial services sector
Lead B2B marketing campaigns within a financial services environment, partnering closely with the global sales team to drive awareness, engagement and pipeline growth. I plan and deliver integrated campaigns across social, content, sponsorships and events, ensuring activity aligns with commercial objectives. I manage prospect engagement via our internal CRM system, tracking performance and reporting insights to inform strategy. I balance structured planning with hands-on execution, continuously refining campaigns based on data and market trends.
Delivered integrated marketing activity within a professional services environment, supporting multiple accountancy sectors and service lines. My role combined strategic planning with hands-on execution across digital, events and CRM. I worked closely with Partners and sector leads to develop campaigns aligned to business priorities, creating website content through WordPress, managing workflows and engagement activity in HubSpot, and supporting business development initiatives. Key responsibilities included coordinating and promoting webinars and events, developing campaign collateral, planning and scheduling social media content, and ensuring brand consistency across all marketing materials. I collaborated closely with the digital team to optimise website performance, manage content updates and improve user experience. Throughout the role, I focused on using data and reporting insights to refine campaigns, support lead generation and strengthen cross-selling opportunities across sectors.
Led multi-channel B2B marketing campaigns across email, web, social, print and events to drive subscription growth, lead generation and audience engagement across specialist publishing brands. Owned the planning and execution of acquisition and retention campaigns, working to clear ROI and KPI targets including opens, clicks, CPA, CPR and conversion rates. Developed audience segmentation strategies, interrogated customer data to improve targeting, and used performance insights to optimise campaign effectiveness. Managed email marketing programmes, social media activity and digital content, creating compelling, value-led campaigns aligned to brand propositions. Ensured consistent messaging across all touchpoints including webinars, awards, conferences, trade fairs and bespoke events. Collaborated closely with editorial, data, digital, insight and corporate teams to maximise campaign reach and sales impact. Worked with external PPC and design agencies to enhance digital performance and creative execution. Regularly analysed campaign performance using GA4 and reporting tools, building dashboards and reports to inform decision-making and improve acquisition, renewal and retention outcomes.
Supported internal and external communications activity within a fast-paced recruitment and property-focused environment. Assisted in the delivery of email marketing campaigns using Mailchimp, helping to coordinate content, audience segmentation and performance tracking. Developed PowerPoint presentations and marketing materials for internal meetings, business updates and client-facing activity, ensuring brand consistency and clear messaging. Supported internal campaigns designed to improve engagement, communication and alignment across teams. Collaborated closely with consultants and leadership to gather content, manage communications calendars and maintain organised campaign delivery. Gained early exposure to CRM systems, audience targeting and digital marketing fundamentals.