Zi Jin Phua

Merchandise & Demand Planning

Singapore

About

Merchandise & Demand Planning experience in SEA and South Asia markets. Experienced in both retail merchandise planning and retail operations workflow. Specialized studies and work experiences in retail management and retail marketing have equipped me with the strong foundation of a retail business - understand the needs and challenges on both ends of business to succeed.

Experience

  • KrisShop (Full-time · 7 yrs 3 mos)
    • Planning Manager
      Aug 2025 - Present · 11 mos

    • Senior Demand Planner
      Jul 2022 - Present · 4 yrs

    • Senior Demand Planner
      Apr 2023 - May 2026 · 3 yrs 2 mos

      Demand Planning for Business Unit — Beauty Travel Retail & Online Beauty, Fragrance, Beauty Devices

  • Merchandise Planner at Williams-Sonoma Singapore
    May 2018 - Aug 2018 · 4 mos

    Performed Merchandise Planning responsibilities for Pottery Barn Kids in Australia market for following divisions and respective departments: 1) Textile : Rugs, Window, Bath 2) Decorative Accessories : Wall Accessories, Lighting Bottom-up demand planning and assortment management by SKU level for pre-season ordering, with ongoing weekly reviews on in-season collections to ensure on-track performance, otherwise to recommend action plans to promote inventory movement and gate-keep financial measure objectives, i.e. sales target, margin, inventory level and turnover, etc. Use of platform included Tableu Data Software, Relex Forecasting Tool, Netsuite

  • Merchandise Planner (International) at CHARLES & KEITH GROUP
    Feb 2016 - Apr 2018 · 2 yrs 3 mos

    Key Categories: Bags, Small Leather Goods (SLG), Accessories Feb 2018 - Apr 2018 Account Holder of India, Pakistan & Sri Lanka (South Asia) Apr 2016 - Jan 2018 Account Holder of Indonesia & Brunei (SEA) To oversee Inventory Management of Bags, Small Leather Goods (SLG), Accessories business, including: - Monitoring of fashion trends, working on buying and merchandising strategies, identifying growth opportunities within product range - Managing and maintaining Open-To-Buy (OTB) - Providing seasonal planning forecasts and undertaking of season tactical actions to ensure targets such as sales, sell-through and optimal inventory level closing stocks performance are improved and achieved - Interacting with franchise partners and maintaining good working relations, in order to drive best work practices and meet seasonal performance targets - Supporting and executing in-season plans such as allocation, consolidation, repeat order business, promotion and markdowns - Ensure wholesale business targets are achieved through initial order and repeat order Use of platform included BI Reports, SAP