Cedric Van Den Bossche

Vice President at Biomar

Shanghai, China

About

- Aqua/agri business Senior Executive with 25 years of international experience (China, Brazil, India, Indonesia) - Commercial and marketing strategy - Change management - Cross cultures team mentoring

Experience

  • Group Vice President (Asia division) at BioMar
    Feb 2024 - Present · 2 yrs 6 mos

    Biomar is a leading global provider of high-quality aquafeed solutions. With a focus on sustainability and innovation, Biomar specializes in producing feed for various aquatic species, including fish and shrimp. - Asia P&L accountability, $200m revenue, 300 employees across three subsidiaries in China and Vietnam. - Member of BIOMAR Group Executive Committee, contributing to corporate strategy and global decision-making. - Piloting of M&A prospection and investment business cases in high-potential markets, including China, Vietnam, Indonesia, and India. - Corporate relations with JV local partners and local authorities

  • Country General Manager (China) Animal Nutrition at ADM
    Feb 2019 - Mar 2023 · 4 yrs 2 mos

    Animal Nutrition: livestock and pet premix, petfood, aquafeed, livestock feed $120m revenue, 6 business lines (Distribution & KA), 7 legal entities, 550 employees, - Overall P&L responsibility on all China Animal nutrition businesses - Management of sales, marketing, technical, purchasing departments and feed testing laboratory; dotted line management on finance, HR, industrial OPS. - Member of ADM AN Asia steering committee, reports to ADM AN Asia president, Highlight: Reorganization from 7 standalone entities to one national organization, focused on synergies, process standardization, short and long term sales growth. Strong reshaping of our premix and petcare businesses (leaner organization, revisited product portfolio, revisited sales strategy)

  • Neovia group (17 yrs 10 mos)
    • Country General Manager (China)
      Dec 2012 - Feb 2019 · 6 yrs 3 mos

      Animal Nutrition: premix, feed additives, testing laboratory; - General P&L responsibility, CAPEX management of the most modern premix unit of our group (production and China sales) - Deployment of a new business strategy (from commodity to high added value solutions) - Launching of new high value business lines (Laboratory services, sanitary products, horse feed, aqua hatchery feed…). - Conducting of M&A cases and other strategic projects - Direct management of key account sales - Member of Neovia Asia steering committee Highlight: Complete reorganization of sales department and cleansing of previous sales team unhealthy practices. Buildup of a new team of key Chinese talents. Turning the company from “red to black”

    • Technical Affairs & Purchasing director (Brazil)
      Jul 2007 - Dec 2012 · 5 yrs 6 mos

      Animal Nutrition: feed, aqua feed, pet food, feed additives, testing laboratory; General Management of the technical department (35 persons), - Product Development and formulation (shrimp, fish, horse, cattle, dog, cat, poultry, pig: 800+ products) - Purchasing of all raw materials ($150M /year) - Transactional registration and Regulatory affairs - Nutrition analyses laboratories (120,000 analyses per year) - Member of NEOVIA Brazil steering committee. Reported to NEOVIA Brazil president Highlight: Complete reorganization of the department after the acquisition of CARGILL ANIMAL NUTRITION BRAZIL by NEOVIA (doubling the company size overnight). Finding synergies and rapidly recovering profitability for the acquired company

    • Managing Director (Eastern Indonesia)
      Apr 2004 - Jul 2007 · 3 yrs 4 mos

      Manufacturing and sales of livestock premix and aquafeed - Monitoring of earnings and costs of the company, products margins and sales strategy ; - Management of production operations ; - Development of the portfolio of products ; - Management of the Quality Control and implementation of new test procedures ; - Coordination between our R&D activities in Indonesia and our central R&D department in France. Highlight: reshaping of the company (90% poultry oriented) during bird-flu crisis to sustain profitability and financial health.