Metro Manila
Digital-first brand builder, with a passion for e-Commerce, media, and O2O retail marketing. Demonstrated success working in highly competitive beauty and personal care categories.
Creating the Whitening benefit space through media & content expertise, product innovation, and excellent execution of omni-channel retail strategy
Accelerating e-Commerce in an emerging market for the world leader in beauty
As paid media lead, manages planning for awareness campaigns on key reach platforms, supports the media agency in implementation, leads the off-site digital strategy for eCommerce. Key priorities include optimizing for efficiency for awareness campaigns, as well as driving traffic and GMV to eCommerce partners.
During a retail stint with the commercial team, acted as North Luzon Retail Manager, responsible for achieving sellout targets across all doors north of Pampanga. Led retail operations and execution for total Consumer Products in the aforementioned region. Drove sales target allocation across 17 retail doors, managed 26 beauty advisors / salespeople, supported inventory stock weights in collaboration with operations team, pioneered innovative retail executions to engage shoppers.