San Pedro, Calabarzon, Philippines
With over 15 years of experience in sales, marketing, and press relations within the amusement and entertainment industry, I have successfully driven revenue growth, developed strategic marketing plans, and built lasting partnerships. Starting my journey at Star City (2006-2016), I handled school and corporate sales accounts, advertising, promotions, social media, and press relations, building a strong foundation in theme park marketing. At Enchanted Kingdom (2016), I expanded my expertise, serving as Executive Director for the Philippine Association of Amusement Parks and Attractions (PhilAAPA) and leading corporate sponsorships. Transitioning into media, I took on the role of Head of Advertising & Promotions at Manila Broadcasting Company-now MBC Media Group (2016-2018), managing nationwide promotions, large-scale client events, and digital marketing initiatives. Most recently, I was part of the startup team at Anjo World Theme Park (2018-2024) as Head of Sales, Marketing & Press Relations, where I played a key role in developing revenue-driven sales strategies, social media planning, and brand positioning for Cebu’s first theme park. Currently, as Integrated Media Marketing Head at MBC Media Group, I support all 6 SBUs, helping drive impactful sales and marketing strategies across diverse platforms and channels. Beyond sales and marketing, I bring expertise in event management, corporate partnerships, and media promotions, with an international perspective gained through IAAPA seminars. Strong collaborations with national tour operators, corporate clients, and local government entities have further strengthened my industry influence. Let’s connect and explore opportunities to create impactful sales and marketing strategies in the amusement, entertainment, and media industries!
As the Freelance Assistant Director of Sales at J Castles Theme Park, I lead the NCR team of sales executives, driving strategic initiatives to expand our market reach. I have successfully created and implemented sales strategies, generating hundreds of potential clients and strengthening the park’s corporate partnerships. Additionally, I assist in coordinating with tour operators and agents, ensuring seamless collaborations that contribute to the park’s growth and success.
As a leader at Anjo World Theme Park, I drove the sales and marketing strategy, enhancing brand visibility and audience engagement. Key achievements include: - Developed and executed sales, advertising, and marketing strategies to boost market presence and profitability. - Built relationships with 500+ tour operators, expanding our network and increasing visitor numbers. - Managed corporate, school, and travel partner accounts, delivering tailored solutions for long-term loyalty. - Oversaw social media assets, implementing content strategies and ad placements to boost engagement. - Collaborated with media groups for campaigns, promotions, and press releases, strengthening public relations. - Planned and executed marketing events, including annual celebrations, ensuring exceptional guest experiences. - Designed visual content for social media and websites, maintaining brand consistency and appeal. This role honed my skills in strategic planning, partnership development, and creative marketing, while delivering measurable results for the park.