Milan, Lombardy, Italy
In my role as an executive leader, I actively support the progress of women in leadership positions and the promotion of inclusivity within the workplace. I frequently speak on these important topics to raise awareness and inspire other women by openly sharing my personal experience. While leading multiple teams, I prioritize fairness and care. My approach involves nurturing the growth of my team members' skills, addressing challenges, and generating innovative ideas, all while striving to keep a harmonious balance between work, family life, well-being and physical activity. A balance that is challenging to achieve, but also undeniably worthwhile.
I have the privilege to contribute to the internationalisation of a Company whose values and vision I share. A company investing in the potential of people and committed to improve our world through technology. I have the good fortune to be supported by a united team of professionals, who are eager to grow and never back down. I have the responsibility to build a strong brand across national borders, working on a careful mix of culture and value promise to the market, which is an exciting personal challenge to me. I have the opportunity to help our People and Companies take the big leap and reach their next digital level to keep shaping our world together. I also have fears and often struggle against an inner voice that would prefer me to stay in a comfort zone. But the beautiful part of growing older is being able to silence that little voice and understanding that the only way you have to achieve your goals is not never falling, it’s getting back up every time you fall and try different ways until you succeed.
Digital marketing director leading a team of 12 people (direct + indirect) with the goal of modernizing our ATL marketing strategy, increasing digital spend and thinking omnichannel. Key Competences: • Renewing our website to improve our ecommerce share revenue from 5% to 8% • Working with Google as a partner to analyze consumer behavior online and ROPO • Currently evaluating different technologies and marketing platforms to integrate our offline marketing activities to online and in-store behavior • Managing media buying and performance campaigns with budget responsibility • Developing our brand identity strategy and communication, together with c-levels, external relations, PR and corporate press office. • Improving our digital brand reputation and trustability, by selecting the relevant channel and setting the most appropriate social care strategy • Working on innovative, cross functional, digital projects for our retail line • Developing a data driven content strategy and overseeing editorial calendars for both our websites and social media • Developing marketing activities to stimulate User Generated Content, engage customers and convert them into Brand advocates
Sono una libera professionista e aiuto aziende e professionisti a sviluppare un'efficace strategia digitale ed implementarla sui canali identificati. Negli ultimi 8 anni ho lavorato con circa 500 realtà medio-piccole provenienti da settori estremamente eterogenei, ed ho vissuto al loro fianco la difficoltà di darsi degli obiettivi di business e disegnare un percorso in grado di portarli in meta. Conosco bene la situazione in cui l'ansia da fatturato, le mille attività da gestire e gli insoluti da incassare non ti lasciano né il tempo né la lucidità di fermarti a riflettere sulla Tua Strategia Vincente. Se non sai rispondere a queste quattro domande probabilmente posso esserti molto utile: 1. Chi sono i tuoi clienti? 2. Dove sono i tuoi clienti? 3. Come puoi essere utile ai tuoi clienti? 4. Perché i tuoi clienti dovrebbero scegliere te? Lavorando in prevalenza con realtà medio-piccole ho sviluppato competenze a 360 gradi, che mi permettono di gestire progetti ampi in prima persona e collaborare con i migliori professionsiti del web su aree di intervento specifiche. Aiutarti a far crescere la tua azienda non significa radere al suolo quello che hai costruito fino ad ora ma analizzarlo insieme e ridirezionarlo. Significa anche portare alla luce l'anima del tuo Brand nei suoi valori ed essenza, trovando il giusto mix per comunicarla ai tuoi clienti e farli innamorare di "te". Ma...c'è un ma...tu sei parte attiva di questo processo di cambiamento. Io posso prenderti la mano e guidarti fino alla vetta, ma sarai tu in prima persona a dover scalare la montagna, non potrò sostituirti io. Infine...sono una visionaria ed un'appassionata di cultural branding. Studio strategie, teorie ed esempi di aziende che si sono dimostrate più aperte di altre ad interpretare i cambiamenti culturali in atto, costruire nuovi modelli comunicativi e percorrere strade coraggiose e inesplorate.