Miami, Florida, United States
Seasoned B2B marketing professional currently leading Retail Product Marketing for the Americas at CBRE, the world's largest commercial real estate firm. I build and execute go-to-market strategies, brand platforms, sales enablement tools and integrated campaigns that drive brand awareness, demand and market share expansion across complex, Fortune 200 global organizations. With deep expertise in brand strategy, product marketing, content, demand generation, sales enablement, and large-scale world class event strategy, I thrive at the intersection of big-picture strategy and hands-on execution, translating complex services into compelling narratives that resonate with internal and external audiences. Previously at JLL, I built the Florida market marketing function and team from the ground up, which contributed to nearly doubling local market revenue in 4 years. International Business Master's | English/French bilingual + conversational Spanish | Salsa & EDM enthusiast ——————— Specialties: Digital Marketing, Product Marketing, Real Estate Marketing, Retail Real Estate, Omnichannel Marketing, Growth Marketing, Corporate Marketing, Strategic Marketing, Branding, Content Strategy, Content Marketing, Brand Strategy, Brand Awareness, Marketing Strategy, Internal communications, Multi-Channel Marketing, Go to Market Strategy, Social Media, Advertising, Account Based Marketing, Marketing Automation, B2B Marketing, Leadership, Budgeting, Strategic Planning, Event Strategy, Event Planning, Public Relations, Personal Branding, Research and Thought Leadership, Change Management, Budget Development, Team Building, Diversity, Equity & Inclusion, LGBTQ & Allies Leadership.
Lead product marketing for CBRE Americas Retail. Responsible for developing and promoting the unique value, branding, positioning, and go-to-market strategy for CBRE Retail services for Retailers and Investors. Collaborate across the organization to bring value propositions to life by leveraging and activating CBRE's global marketing platform and channels to focus on driving awareness, demand, adoption, and the overall success of CBRE’s Retail business with internal and external audiences. > Selected as one of 15 participants globally in CBRE's Emerging Leaders Program across Marketing & Communications. 2026 > CBRE's Women's Network Delegate - Miami Marketing Strategy | Product Marketing | Digital Marketing | Thought Leadership | Content Marketing | Brand Strategy | Client Engagement Events | Social Media | Marketing Campaigns
Develop and implement go to market strategies to increase brand awareness, drive consideration and grow revenue through integrated marketing communications campaigns including thought leadership content planning and digital activation, social media content development and training, email marketing, lead generation and client engagement. > CBRE's LGBTQ&A, Employee Resource Group - Florida Chapter Chair 2020-2022. > CBRE EMPOWER COURAGE Leadership program 2021. > CBRE EMPOWER COLLABORATION Leadership program 2021-2022.
Lead strategic marketing efforts including brand awareness strategy, client engagement events, content marketing and client outreach campaigns, branding, sponsorship, advertising and personal branding/social media for sales teams.
Develop an integrated digital marketing strategy that focuses on driving measurable results through the use of content marketing, social media, web, blog, demand generation, SEO, online advertising, and public relations. Manage day-to-day communication with agency partners.
Provided overall marketing leadership to the Florida market and its cross-functional internal agency marketing team in a fast-paced, multi-business line matrix environment. Built consensus among multi-faceted groups in order to execute strategies that contributed to nearly doubling JLL Florida market’s revenue in 4 years. Responsible for growing a marketing platform and department from scratch, strengthening and protecting the JLL brand in the region, enhancing new business development, planning and executing differentiated property marketing plans, and leading corporate communication efforts and client engagement events. Focus: Marketing Communications, Brand, Digital, Social Media, PR, Events. ✔️RECOGNITIONS: > Power Leader in Marketing -Feb 2017- South Florida Business Journal > PRISM Award for Diversity and Inclusion Leadership -Sep 2016- JLL Spotlight Program > JLL's Women Business Network, Florida co-lead, 2015-2017 SPECIALTIES: Real Estate Marketing, Property Marketing, Corporate Real Estate, Branding, Brand Strategy, Marketing Strategy, Digital Marketing, Multi-Channel Marketing, Social Media, B2B Marketing, Leadership, Strategic Planning, Event Planning, Public Relations, AEC Marketing, Marketing Director, Client Relationship Management, CRM.
Responsible for all marketing and communications for our five offices throughout Florida, including managing a regional marketing and graphics team and third-party PR firm. Recognitions: > MVP Marketing Leadership Award - Apr 2015- JLL Americas Marketing Summit > BAM Award (2) for Best JLL Marketing Programs -2015 SPECIALTIES: Real Estate Marketing, Property Marketing, Corporate Real Estate, Branding, Brand Strategy, Marketing Strategy, Digital Marketing, Multi-Channel Marketing, Social Media, B2B Marketing, public relations, event planning, Leadership, AEC Marketing
Overall responsibility for our Project and Development Services group’s marketing program in the Southeast region including developing and executing marketing strategic & tactical plan, managing marketing/proposal coordinators, building brand awareness, and collaborating cross functionally with all Marketing/PR functions to enhance business development efforts. SPECIALTIES: Real Estate Marketing, Property Marketing, Corporate Real Estate, Branding, Brand Strategy, Marketing Strategy, Digital Marketing, Multi-Channel Marketing, Social Media, Event Planning, B2B Marketing, Leadership, AEC marketing, Strategic Planning
Marketing advisor/consultant on various projects including in the architecture, engineering, real estate, accounting and software industries.
Marketing & Communications for HOK's National Urban Planning group. Responsibilities included business development, proposals and presentations, internal and external communications and special projects.