Christophe Collet

Founder & CEO Locala

New York, New York, United States

About

Since our inception in 2012, Locala has proudly partnered with leading brands across 40 countries. With over 180 employees worldwide, Locala has established offices in the United States, France, Belgium, the UK, Singapore, Malaysia, Italy, Canada, and Dubai. Locala is the leading location-based advertising platform, leveraging consumer insights and cutting-edge AI to help marketers efficiently plan, activate, and measure omnichannel campaigns. Our platform specializes in transforming complex, location-based consumer data into actionable audience insights, fueling advanced media strategies that consistently deliver smarter business outcomes. Through our real-time attribution and reporting, we provide in-depth performance and brand insights for better-informed, actionable marketing strategies. **Stop the Guesswork (Plan)** Locala helps brands maximize their ad dollars by pinpointing precisely who and where their consumers are. We enhance the planning process by identifying valuable audiences in high-potential areas and crafting the right media mix to ensure every consumer touchpoint is strategically optimized. Skillset and Achievements: - Proven track record in Mobile Marketing, General Management, Change Management, Mobile/Tablet Strategy, Web Marketing, Project Management, and Business Development. - Demonstrated ability to lead people in multicultural environments with a strong drive for results. - Successfully created start-ups: - Followcom (Acquired by SBW-Paris in 2008) - Adenyo (Acquired by Motricity in 2011) - Locala - Master of Economics from Bordeaux Business School, 2003. Specialties: - Omnichannel Advertising (Mobile, DOOH, CTV) - Mobile and Internet Marketing - New Media and Direct Marketing - Media Planning and CRM - E-commerce and E-marketing Strategy - Business Development and Project Management - Business Unit Creation and Management - Product Launch and Change Management - Start-up Creation, Development, and Exit Strategy - General Management, Sales, and Multi-channel Marketing - Online Distribution and Direct Sales - Digital, Yield, and Revenue Management

Experience

  • CEO at Locala
    Oct 2011 - Present · 14 yrs 10 mos

    S4M delivers advertising that drives more customers to stores, dealerships and restaurants. Our drive-to-store platform, Fusio, delivers incremental customer visits which are always independently verified. Founded in 2011, S4M’s platform is available globally, and used by over 600 brands worldwide to drive customers to physical locations. For more information about S4M, please visit www.s4m.io

  • Partner at Tiger Capital
    Mar 2010 - Present · 16 yrs 5 mos

  • Managing Director and Chairman of MOTRICITY SAS at MOTRICITY
    Jun 2011 - Aug 2011 · 3 mos

    Managing director of MOTRICITY Motricity delivers a hosted, managed software technology platform enabling the largest carriers and enterprise brands in the world to deliver customized, branded mobile data services to their subscribers. Motricity’s mCore service delivery platform provides the tools for mobile subscribers to easily locate and access personally relevant and location-based content and services, engage in social networking and download content and applications. Motricity enjoys a highly predictable and highly visible revenue model based on a combination of professional services and managed services fees, which allows the company to share in the usage and transactions growth from its portal, storefront and messaging solutions. Nasdaq: MOTR

  • Managing Director and Chairman of ADENYO SAS at ADENYO (Acquired by Motricity)
    Apr 2009 - Apr 2011 · 2 yrs 1 mo

  • CEO at Followcom (Acquired by SBW-Paris)
    Jan 2006 - Jul 2008 · 2 yrs 7 mos