Taipei, Taipei City, Taiwan
Product Manager in the technology industry with marketing background, currently contributing to one of the biggest NAS company. My expertise revolves around productivity-focused products, honed through managing intricate projects—ranging from Office Software to AI integration. I specialize in grasping user needs, conducting usability tests, and navigating projects from conception to market-ready products. Passionate about continual learning, market strategy, and analysis.
• Leading the design and development of multiple enterprise-level productivity software for both web applications and mobile apps, resulting in a 62% increase in MAU. • Conducted product innovation strategies and its go-to-market plan to increase market visibility. • Identified the North-Star metric and developed the data-site for leadership visibility.
• Manage the product roadmaps and prioritize the features based on RICE framework and business goals to ensure the company provides maximum value to users. • Conducted thorough market research, user interviews, and usability studies to deeply understand customer needs. Translated insights into actionable product enhancements, resulting in a 30% increase in CSAT. • Collaborated with design, engineering, and QA team to develop features based on feature prioritization, addressing user urgent needs and effectively slashing user inquiry tickets by 47%.
• Optimized EC platform category structure (1.7M visits/month) with user research & usability tests. Achieved a 22% increase in conversion rate. • Improved in-app search experience, addressing user pain points & boosting average SRP engagement time by 30%. • Maintained feature pool of in-app search & internal FAQ document.
• Improved SEO of the website and achieved top ranking on the 1st page of Google SERP for 5+ competitive long tail keywords within the first month. • Increased Facebook fans by 100% and interaction rate by > 1,500% without paid advertising.
• Optimized product content to enhance brand awareness, gain campaign exposure and achieve sales targets.