Colin Bell

Senior Web Developer and Designer

London, England, United Kingdom

About

Senior Web Developer and Designer with over 20 years’ experience working in the dynamic and fast-paced technology and telecommunications industries, building cutting-edge, high-traffic ecommerce websites Excellent front-end coding skills (HTML5, CSS3, JavaScript, JQuery) and broad knowledge of UX and UI design principles and best practices Extensive experience designing and building pages, templates and components with a variety of content management systems and ecommerce platforms including Adobe Experience Manager, Interwoven Teamsite, Amplience, Contentful and Salesforce Commerce Cloud Skilled at creating responsive, mobile-first websites, utilising industry standard design tools such as Photoshop, XD, Sketch and Figma or through designing in the browser In-depth knowledge of SEO and search engine friendly site development, skilled at resolving front-end performance issues and experience using version control and issue tracking software Highly professional demeanour, reliable and comfortable working independently or as part of a team in office-based, hybrid and remote environments Comfortable collaborating with external suppliers and different functions across a business and presenting ideas to technical and non-technical colleagues

Experience

  • Ocado Retail (Hatfield, England, United Kingdom · Hybrid)
    • Senior Ecommerce Executive
      Jun 2024 - Present · 2 yrs 1 mo

    • Ecommerce Designer / Developer
      Jun 2023 - Jun 2024 · 1 yr 1 mo

  • Web Designer at Currys plc
    2021 - May 2025 · 4 yrs 5 mos

    Responsible for developing and enhancing both Currys and Carphone Warehouse websites as part of a combined UX and Design team Played a key role in the launch of the new Currys website in February 2022, building new pages and updating and migrating existing content in significant quantities and to challenging timescales Designed and developed pages, templates and components using Photoshop, Sketch, Figma, Amplience CMS and Salesforce Commerce Cloud Continued to fulfil role as Lead Developer for Carphone Warehouse website following team restructure Helped ensure the continued success of Currys and Carphone Warehouse businesses throughout the global pandemic, delivering strong online growth to offset store closures

  • Carphone Warehouse (Now Currys plc) (On-site)
    • Senior Lead Developer
      2016 - 2021 · 5 yrs

      Created fully responsive, mobile-first templates and components in Adobe Experience Manager (AEM) CMS for the first responsive Carphone Warehouse website Worked with industry-leading manufacturers such as Apple, Samsung, Google and Huawei developing pages to support high-profile product launches and announcements Produced and published content at speed to ensure first to market whilst maintaining attention to detail and adhering to strict manufacturer brand standards Liaised directly with external suppliers and design agencies, procuring content for brand and category pages and creating campaign and competition pages Collaborated with teams across the business to deliver large, multi-functional projects such as migration of the Team Knowhow Insurance website Provided mentoring, guidance and support to junior developers and advised business stakeholders in best possible solutions to technical and design challenges Attended usability sessions to observe and understand user interactions and gain insight into improving customer journeys through removal of barriers and points of friction Utilised Adobe Search & Promote tool to create and update business rules for delivering personalised content to distinct user groups Gained experience of using Adobe Target to deliver personalised content and Adobe Scene7 to host and serve dynamic visual assets

    • Senior Web Developer
      2010 - 2016 · 6 yrs

      Responsible for rebuilding and updating website homepage and prominent landing pages to support key product launches and seasonal marketing campaigns such as Black Friday, Christmas and January sales Enriched pages with dynamic content, animations and interactive elements to engage site visitors Conducted code reviews of HTML and CSS produced by offshore development team Authored technical documentation on front-end coding standards and best practices for producing content Planned and presented training to wider team, illustrating the process of designing and building web pages Collaborated with Analytics, Performance and Optimisation teams on a variety of split (A/B), multivariate and segmented tests to refine customer journeys Utilised Performance Analyser to identify and resolve issues with page performance Coded HTML emails for CRM campaigns and collaborated with SEO and Copywriting team to publish news articles and increase site traffic and engagement

    • Web Developer
      2007 - 2010 · 3 yrs

      Experienced Agile software development as part of a large project team rebuilding the Carphone Warehouse website from the ground up Acted as lead front-end developer during initial development phase, producing standards-compliant code, building prototypes and working alongside a senior designer to create clear and logical page layouts Designed and developed templates and components in Interwoven Teamsite CMS to ensure a consistent customer experience throughout the site Performed comprehensive end-to-end testing of user journeys using JIRA tracking software to report and resolve issues

  • Web Developer at Plato Computer Services (UK) Limited
    2002 - 2003 · 1 yr

    Employed as front-end developer throughout the production of an online holiday booking application for Accoladia (British Airways and Thomas Cook Holidays), working onsite at the client’s head office Worked alongside the lead developer building web-based human resources applications for Next, gaining experience writing dynamic ASP code and creating and manipulating database tables with SQL Server During the latter stages of this contract, acted as the company’s sole on-site, customer-facing representative Performed a comprehensive rebuild of the Plato website

  • eBusiness Developer at Carphone Warehouse (Now Currys plc)
    1999 - 2002 · 3 yrs

    Played a key role in the successful delivery of the first ever Carphone Warehouse transactional website and multiple European websites for The Phone House group Created wireframes, produced HTML and JavaScript prototypes, edited JSPs, performed testing, and experienced the full lifecycle of website development Built pages and updated multi-lingual content for the UK and European websites in a Uniface-based CMS and provided training in its use to European colleagues Developed the Carphone Warehouse property extranet, used as a reference during the fitting of retail stores