Johannesburg Metropolitan Area
I am a Senior Product Leader with 16 years of experience evolving from technical business analysis to platform product strategy. My focus is on modernizing fintech infrastructure, commercializing data, and driving AI adoption in highly regulated environments. Currently at SwitchX, I lead product strategy for a core platform that connects Africa's largest banks and mortgage originators. Recognizing the need for agility in a corporate environment, I recently established and lead a dedicated innovation team. This capability allows us to rapidly prototype, test, and commercialize new technologies at startup speed. Under my product leadership, we have successfully launched enterprise-grade AI automation and geospatial data products that are actively utilized by top-tier financial institutions. I bridge the gap between complex engineering constraints and commercial growth, focusing on building digital assets that create proprietary value and scale.
I lead product strategy across a complex fintech ecosystem connecting national mortgage originators, major banks, and data providers. Operating with high strategic autonomy, my mandate covers platform architecture, portfolio expansion, commercial viability, and end-to-end execution. Strategic Leadership & Key Initiatives: > Rapid Incubation & Product-Market Fit: Direct the framework for rapid prototyping and high-speed commercialization in a highly regulated environment. By prioritizing iterative testing and compressed development cycles, I manage the seamless transition of digital concepts from ideation to accelerated PMF. > Enterprise Platform Expansion: Spearheaded the strategy and launch of multiple platform initiatives, including advanced data, insights, and digital verification services. These solutions are successfully adopted and scaled by tier-1 financial institutions and the largest national mortgage originators. > Applied AI Strategy & Architecture: Drive the AI strategy across the portfolio, embedding intelligent automation and LLM capabilities into enterprise workflows. Proficient in the modern AI stack (including context-window management and memory routing), I leverage AI tooling to accelerate decision-making, optimize development, and enhance operational scale. > Data Commercialization: Architected new revenue streams by commercializing core platform capabilities into standalone B2B services, creating proprietary data assets and unlocking new commercial models for the business. > Ecosystem Integration: Led the development of centralized operational tools and compliance portals, enabling seamless integration and scaling across the broader prop-tech and financial ecosystem.
Owned product definition and lifecycle management across Inoxico’s product suite within the credit bureau domain. Led requirements definition, stakeholder engagement, and solution shaping to support product strategy and roadmap decisions. Worked closely with internal teams and customers to align product direction with market needs and operational constraints.
Established and led the Concept Discovery Sprint capability within IQbusiness. Defined the methodology, tools, and operating model used to help clients rapidly assess the desirability, feasibility, and viability of new product ideas. Led and facilitated discovery engagements with senior client stakeholders, enabling faster, higher-quality product and investment decisions. Built internal capability by mentoring consultants, standardising delivery approaches, and embedding product discovery best practices across teams.
Operated in a hybrid business and technical analyst role, supporting early-stage product definition and delivery across multiple client engagements. Contributed to domain modelling, requirements definition, and solution shaping, working closely with product owners, designers, and delivery teams. This role formed the foundation for my progression into product discovery leadership, where I moved from analysis and execution into product judgment and decision-making.
Served on the advisory board for DistribuTECH Africa, an annual energy industry conference attended by senior leaders and specialists across the continent. Contributed to shaping the strategic focus and agenda to ensure relevance to evolving industry challenges. Chaired a conference session, facilitating discussion among industry stakeholders and subject-matter experts.
Part of the early team supporting Comverge’s expansion into the South African market, contributing to the country’s first large-scale Demand Response initiative. Led requirements definition and business case analysis to support commercial decision-making and client acquisition. Worked closely with clients to drive system adoption through tailored configurations aligned to operational realities. Gained deep exposure to enterprise-scale implementations and multinational operating environments across manufacturing and mining sectors.
Worked with enterprise and high-growth clients to validate digital product opportunities and reduce delivery risk before major investment. Partnered closely with client leadership teams to unpack problem statements, test assumptions, and translate business objectives into actionable product direction. Delivered product discovery, customer research, and early solution definition across financial services, insurance, media, and fintech environments. Clients included Nedbank, Liberty, Clientele, Multichoice, and multiple early-stage fintech startups.