Grantsville, Utah, United States
Data storyteller. Problem solver. The person who finds the data discrepancy everyone else missed. Senior BI Architect and Data Analyst with 12+ years of production delivery across Marketing, Finance, Sales, Customer Success, and Operations analytics. What I do: I design the data infrastructure AND I do the analysis that runs on top of it. The reason the warehouse model holds up is that I'm also the consumer asking the questions it has to answer. Modern data stack architect (BigQuery, Snowflake, dbt, Fivetran, Kafka, Terraform, multi-cloud GCP/Azure, PostgreSQL/MySQL), advanced Power BI practitioner (DAX, M, star-schema modeling, performance optimization), and full-stack visualization architect (Tableau, Looker, QlikSense, D3.js, Matplotlib, Seaborn, Plotly). Analytical techniques include statistical analysis (descriptive + inferential), A/B testing, forensic reconciliation, and behavioral signal modeling. UI/UX, color theory, and accessibility (WCAG) baked into every dashboard I ship.What I've shipped recently (cloud SaaS, $500M+ ARR, under NDA — happy to discuss privately): enterprise data warehouse from 600+ source tables on BigQuery + dbt · Salesforce → BigQuery integration becoming the single source of truth for GTM leadership · first proactive churn risk scoring model in company history · standing forensic SQL reconciliation framework partnered with Finance · 500+ Power BI dashboards on a documented, accessible semantic layer.I also manage and mentor. Two direct reports at the cloud platform engagement shipped production work within their first quarter through pair programming, code review, and stakeholder-communication coaching.Open to: BI Architect, Senior BI Engineer, Data Analyst, Analytics Engineer, Manager of Analytics, RevOps Analytics roles. Marketing / Finance / Operations specializations all in scope. Remote, hybrid, or on-site Salt Lake City. Will not relocate. Reach out: [email protected] · GitHub: TheMetadataMaven
Engineered the first proactive churn risk scoring model in company history using multi-factor behavioral signals (usage decay, support volume, billing irregularities, engagement gaps). • Established forensic SQL reconciliation as a standing data quality discipline — designed reconciliation models comparing reported figures against raw transaction data, with automated alerting for systematic discrepancies. Partnered with Finance to harden attribution logic and stand up the discipline as standing controls. • Shipped 100+ Power BI dashboards with advanced DAX, star-schema modeling, performance optimization, row-level security, and WCAG accessibility compliance. • Managed two direct reports (BI Analyst + BI Architect) through pair programming, code review, and stakeholder-communication coaching. Both shipped production work within their first quarter. Stack: Python, SQL, R, dbt, BigQuery, Snowflake, PostgreSQL, MySQL, Salesforce, Power BI, Tableau, Looker, Kafka, Terraform, Kubernetes, GCP, Microsoft Azure, GitHub, Grafana, Mimir. Led enterprise marketing initiatives including successful email campaigns, whitepaper development, campaign strategy, and creative direction. Authored long-form content and drove copy, campaign builds, and creative direction across agency partners. Collaborated directly with Vultr's LinkedIn Business Partner to execute enterprise campaigns and partnered on privacy-focused marketing efforts. Work produced during this period remains live and in market.
Primary caregiver during children's formative years while continuing to volunteer professional services to six local institutions: Scholar Academy, Bonneville Academy, Willow Elementary, Grantsville Junior High School, Grantsville High School, and The Old Grantsville Church. Volunteered professional services included: • Marketing — communications, social media, parent outreach campaigns • Event Planning — fundraisers, school carnivals, community events • Fundraising — campaign strategy, donor engagement, volunteer coordination • Data Analysis — reporting on attendance, engagement, fundraising performance • Data Pipeline Integration — connecting school / church data sources for better reporting and decision-making Maintained and expanded technical skills through self-directed learning, earning 100+ professional certifications across the modern data stack (BigQuery, dbt, Power BI, Salesforce, cloud platforms). Returned to full-time professional work as children were able to drive. Volunteer Management · Marketing · Event Planning · Fundraising · Data Analysis
Built and operated a fully independent direct-sales business with full P&L responsibility. • Inventory management and forecasting • Recruiting and team building • Customer acquisition and retention • Event coordination and home parties • Sales operations and reporting Sales · Customer Acquisition · Event Coordination · Small Business Operations · Team Building
Multi-client consulting engagement model across 32 startup clients. • Market sizing, competitive analysis, pricing models, financial projections, pro formas, break-even analyses, and go-to-market analytics for early-stage founders, investors, and lenders. • Translated complex financial and market data into decision-ready narratives. • Built a repeatable engagement framework adopted as a standard SBDC engagement model. Financial Analysis · Market Research · Business Consulting · Strategic Planning · Data Analysis