Catrin Taylor

Cyfarwyddwr - Director, Goodson Thomas & Penodi

Cardiff, Wales, United Kingdom

About

An accomplished Executive Search Director with a proven track record of identifying and securing top talent across sectors such as education, charities, the arts and transport. Fluent in Welsh and deeply passionate about Wales and our culture, I combine my executive search expertise with a firm commitment to promoting diversity and inclusion. My inclusive, hands-on approach ensures that a wide range of high-quality candidates are attracted to and considered for leadership roles. Before executive search, over 20 years' experience in marketing, communications and corporate functions. Advised clients across hospitality, retail, finance, and charities, and led on crisis communications, change management, reputation management and digital marketing. Adept at aligning business strategies with audience needs and navigating complex, regulated environments. A Mam of two young children, I thrive on building strong, meaningful relationships with both clients and candidates, ensuring that every search process is personal, professional, and impactful. ********** Cyfarwyddwr Chwilio Gweithredol medrus gyda hanes profedig o adnabod a sicrhau'r dalent orau ar draws sectorau fel addysg, elusennau, y celfyddydau a thrafnidiaeth. Yn rhugl yn y Gymraeg ac yn angerddol iawn am Gymru a’n diwylliant, rwy’n cyfuno fy arbenigedd chwilio gweithredol ag ymrwymiad cadarn i hyrwyddo amrywiaeth a chynhwysiant. Mae fy ymagwedd gynhwysol, ymarferol yn sicrhau bod ystod eang o ymgeiswyr o ansawdd uchel yn cael eu denu i rolau arwain a'u hystyried ar eu cyfer. Cyn chwilio gweithredol, dros 20 mlynedd o brofiad mewn marchnata, cyfathrebu, a swyddogaethau corfforaethol. Gyrfa yn cynnwys cynghori cleientiaid ar draws lletygarwch, manwerthu, cyllid, ac elusennau, yn ogystal ag arwain ar gyfathrebu mewn argyfwng, rheoli newid, rheoli enw da, a marchnata digidol. Medrus wrth alinio strategaethau busnes ag anghenion y gynulleidfa a llywio amgylcheddau cymhleth, rheoledig. Yn Fam i ddau o blant ifanc, rwy'n ffynnu ar adeiladu perthnasoedd cryf, ystyrlon gyda chleientiaid ac ymgeiswyr, gan sicrhau bod pob proses chwilio yn bersonol, yn broffesiynol ac yn ddylanwadol.

Experience

  • Cyfarwyddwr - Director, Goodson Thomas & Penodi at Goodson Thomas
    Sep 2022 - Present · 3 yrs 11 mos

    Dedicated to finding the best talent to match our clients' needs. Using a hands-on approach and direct interactions to uncover the individual who will fit organisation in terms experience and skill, and culturally. Yn ymroddedig i ddod o hyd i'r dalent orau i gyd-fynd ag anghenion cleientiaid. Gweithio i ddarganfod yr unigolyn a fydd yn gweddu'r sefydliad o ran profiad a sgil, ac o ran diwylliant.

  • Aelod o Gyngor yr Eisteddfod Genedlaethol / Member of the National Eisteddfod Council at Eisteddfod Genedlaethol Cymru
    Nov 2025 - Present · 9 mos

  • Amgueddfa Cymru – National Museum Wales (11 yrs 5 mos)
    • Head of Marketing and Communications
      Apr 2018 - Sep 2022 · 4 yrs 6 mos

      Led on the new brand development of Amgueddfa Cymru (Museum Wales) and proactively promoted the work of Wales' seven national museums. Special interest in: - Crisis management - Stakeholder management - Change management communications

    • Corporate Communications Manager
      Jul 2014 - Mar 2018 · 3 yrs 9 mos

      - Proactively promote key priority areas for Amgueddfa Cymru through press and public relations work - Crisis management - Stakeholder management - Change management communications

    • Corporate Communications Officer
      May 2011 - Jul 2014 · 3 yrs 3 mos

      - Proactively promote key priority areas for Amgueddfa Cymru through press and public relations work - Crisis management - Stakeholder management - Change management communications

  • Amgueddfa Cymru - National Museum Wales (5 yrs 1 mo)
    • Communications Officer based at National Museum Cardiff
      2008 - 2011 · 3 yrs

      Delivered corporate and consumer communications strategies, with the aim of developing the audiences and driving visitors to National Museum Cardiff and the National Roman Legion Museum.

    • Communications Officer based at St Fagans National History Museum
      2006 - 2008 · 2 yrs

      Coordinated and developed public and press campaigns for St Fagans: National History Museum and the National Wool Museum. For a period of 10 months (maternity cover), I also worked for Big Pit: National Coal Museum and the National Roman Legion Museum.

  • Public Relations Account Executive at Merlin
    2002 - 2006 · 4 yrs

    Public relations, marketing and digital work on behalf of eight private and public sector clients.