Cathy Bauer

VP Physical Sales & Marketing

United States

About

Executive and Forward-Thinking Strategist with a distinguished record of achievement at the intersection of brand leadership, technology innovation, operational excellence, and collaboration. Draws upon general management as well as business development/marketing experience in helping organizations transform into the next stages of revenue growth, competitive advantage, and value. A data-driven decision-maker who leverages deep market/industry insights to challenge assumptions and business practices. Connects a lead-by-example work ethic with the ability to adapt to new challenges and thrive within rapidly evolving environments.

Experience

  • VP Physical Sales & Marketing at ADA Worldwide
    Feb 2023 - Present · 3 yrs 6 mos

  • Vice President Sales and Marketing at ABKCO Music & Records, Inc.
    Jan 2018 - Oct 2022 · 4 yrs 10 mos

    Home to iconic music compositions and recordings by Sam Cooke, The Rolling Stones, Bobby Womack, The Animals, Herman’s Hermits, Marianne Faithfull, and more. Engages directly with all commercial partnerships, publicity partners, and leads marketing initiatives to implement campaigns with all streaming, digital and physical accounts.

  • Member, Board of Directors / Various Committee Memberships at A2IM (American Association of Independent Music)
    Jun 2012 - Oct 2022 · 10 yrs 5 mos

    501(c)(6) trade organization representing 400+ independently owned U.S. record labels. Member, Board of Directors, ’12 – ’15 / Various Committee Memberships (Finance, Libera Awards, Indie Week), ’12 – Present Recruited by a member of the senior executive team to run for board leadership role. Elected member of leadership team that redefined/activated board’s role in management of organization. Restructured staff, supported teams in midst of leadership transitions, put processes/tools in place, and set actionable strategic direction.

  • Head of Domestic Sales & Marketing, Secretly Distribution at Secretly Group
    Apr 2014 - Dec 2017 · 3 yrs 9 mos

    Exclusive distributor for select group of independent record labels; 90+ employees in key markets; part of global Secretly Group. Recruited to lead a cross-functional team in the management of domestic physical (CD/vinyl) sales and distribution. Lead on creative vision behind each label’s marketing/distribution strategy. Collaborated with digital and international teams in presenting a unified approach to strategy development for large projects. Notable releases: Sufjan Steven’s career-defining “Carrie & Lowell” (debuting at #10 on Billboard 200); Bon Iver’s critically acclaimed “22, A Million” (Billboard’s Top 100 of 2016). Managed division’s relationships with Amazon, Barnes & Noble, Urban Outfitters, Vinyl Me Please, and other channels. Directed sales, operations, and marketing aspects of key relationship with subcontracted distribution vendor (ADA). Instrumental in redesigning format for annual label summit. Lead planning and developed thought leadership/speaker line-up. Consistently sought out to provide input/guidance on organizational development, policies, and social responsibility initiatives.

  • General Manager at Daptone Records
    Aug 2009 - Apr 2014 · 4 yrs 9 mos

    Independent funk and soul label well known for artists including Sharon Jones & the Dap-Kings and Charles Bradley. Sourced to be the first in-house business management presence supporting this rapidly growing label. Reported to founding musicians, Gabriel Roth and Neal Sugarman. Quickly instituted culture of business process, P&L oversight, relationship management, and innovation. Managed global sales/marketing efforts as well as distributor, management, PR, and promotional relationships supporting new releases and reissue projects. Represented label on calls with legal/accounting partners to understand financial and risk profile. Leveraged previous experience to further in-house royalty reporting innovation. Led marketing campaign for Sharon Jones & Dap-King’s 2010 release of “I Learned the Hard Way” album. Secured product placement in Starbucks, designed/organized “Sharon Jones Soul Brunch” album pre-release events in 100+ stores, and provided on-site promotional support during band’s appearances. Effectively navigated band through critical business decisions as it faced terminal illness of lead singer and release of their next album, “Give the People What They Want.”