Greater Barcelona Metropolitan Area
With 16 years’ experience in the IT Industry I have developed my professional career in Channel Marketing across all segments with a strong focus on sales in an international environment. I have experience managing the different channels of the market (distributors, corporate resellers and retail) and I have a strong customer and results orientation. I’m really corporate and I take with passion all the challenges Ability to talk and conduct business in Spanish, English and French. Good interpersonal and analytical skills.
In charge to develop the marketing strategy in France, Spain and Portugal. Channel Marketing Management - Following the European guidelines, to plan and to execute the local Marketing strategy in the different channels, B2B (Distributor & Resellers) and B2C (etailers). - Marketing budget management. - Marketing Collaterals: management for all marketing tools (online and off line) - Online: management for online channel partner & corporate website. - Event Management: to plan and execute the events for the entire region, budget allocation and execution. - PR Management: execute & liaise with the PR agency the corporate messages, product launch & press events. Management of local advertising strategy.
In this position I have been driving Sales for Spain and Portugal and Marketing for France, Spain and Portugal. - Channel Marketing Management (as indicated above) - Sales Management: My main mission has been to build the sales strategy at the Iberian market: - To rebuild distribution strategy and negotiate with new partners. - To develop the B2B resellers
In charge to manage corporate communications campaigns. Budget managament, plan and execute with the agency, the main support ofeach campaign was the Online and social medias.
I was leading the Marcom department for Iberia, my main responsibilities were: - Marketing plan definition and execution for the different sales channels: Distribution, Reseller and Retail/Etail. - Management for the Channel Program Acer point: website, assets, events. - Marketing plan definition and execution with key partners: Intel, AMD, Microsoft. - Event coordinator (Exhibitions, Incentives travels, Reseller Meetings) - PR activities: relation with medias to follow publications, units testing, press conference organization. - Sponsoring coordinator (Ferrari; Olympic Games and local opportunities)
Responsible for handhelds and gps products : handhelds were n#1 with 38% market share. Main responsibilities: - Monthly forecast to HQ - Price list definition - Market analysis: price & product specs - Sales definition plan to sales team and deal negation with distributors - Promotion plan - Sales training.