Leeds, England, United Kingdom
Consulting Supporting SME business owners with growth through branding, marketing, strategic direction and development specialising in the Fashion, Creative and Event industry. An energetic and engaging strategic thinker with strong commercial acumen developed through a career incorporating both SME's and Blue Chip Businesses. A strong track record in delivery of results through strategic business development and a commercial focus, market analysis, process review, lead generation, pipeline management, profit margins, creative solutions, branding, marketing. Enterprising with experience in B2B and B2C environments and possessing strong organisational, leadership, communication and resource allocation skills ensuring that a business clarifies and achieves its business objectives, targets the appropriate audience, attains KPIs, measured ROI, enhancing organisational outcomes and delivering profit. Please email [email protected] if you would like a no obligation meeting to discuss your business and how I can support your business growth. Mind Threads Mind Threads has been shaped by an understanding on the intricate connections between the mind, the language we use, our life experiences, programming and how this impacts our wellbeing. This, coupled with a background in lecturing in Fashion Design and Fashion Marketing, a successful womenswear label, Director for Fashion Events and an MA Fashion led to a concept that utilises Fashion as a conduit for positive change in wellbeing. Further as a certified NLP Practitioner, Mind Threads is underpinned with credible experience and practiced knowledge of techniques to improve wellbeing. The need to feel good within ourselves, to educate in wellbeing techniques, to have a sustainable practice and to self express through clothing informed the concept. Using wearables, fashion and relaxing activities, we teach simple wellbeing techniques that can help you to support your wellbeing, for example: *improve confidence and self esteem *understand where our thoughts come from *understand limited belief systems *learn how to create positive change *decrease anxiety and stress Providing proven techniques to improve performance, wellbeing and to set clear boundaries, goals and well formed outcomes. We also run workshops for corporates that can incorporate specific training needs and your business objectives providing an informal yet effective space for team building and personal growth. Email [email protected] with any enquiry. Scroll to see Projects
www.mindthreads.uk Wearable Wellbeing. Fashion and Wearables for Wellbeing. Utilising proven psychological techniques we use fashion, wearables, active learning and creative practice to empower individuals to improve their confidence, build self esteem, reduce anxiety, reduce stress, transform limited beliefs and to create well-formed outcomes. This can be useful both individually and in corporate businesses as a team building exercise tailored to specific business objectives or challenges to improve the confidence, wellbeing and performance of your team. Insured and Certified NLP Practitioner. Visit website for more information www.mindthreads.uk
Supporting SME business owners with growth through branding, marketing, strategic direction and development specialising in the Fashion, Creative and Event industry. An energetic and engaging strategic thinker with strong commercial acumen developed through a career incorporating both SME's and Blue Chip Businesses. A strong track record in delivery of results through strategic business development and a commercial focus, market analysis, process review, lead generation, pipeline management, profit margins, creative solutions, branding, marketing. Enterprising with experience in B2B and B2C environments and possessing strong organisational, leadership, communication and resource allocation skills ensuring that a business clarifies and achieves its business objectives, targets the appropriate audience, attains KPIs, measured ROI, enhancing organisational outcomes and delivering profit. Please email [email protected] if you would like a no obligation meeting to discuss your business and how I can support your business growth.
A Business Development Manager with extensive experience in driving growth through strategic development. Experience which spans fashion, event and creative industries, giving the versatility to adapt and innovate in different markets, and work collaboratively across sectors. A proven track record of successful organisational growth through strategic planning, commercial focus, market analysis, improved operational efficiency, profit margin focus, profit driven actions, increase quality leads, increase lead conversion, pipeline management, process implementation, project management and effective communication and leadership of team: Achieved a 35% revenue increase and doubled profitability in 12 months. Initial 44% increase in revenue quarter on quarter. Enhanced lead conversion rates from 30% to 50% through effective pipeline management. Reviewed current processes, profitability, operational efficiency. Introduce CRM, branding and rolled out Internal Brand Activation to embed brand. Created Sales and Marketing Collateral for external brand activation. Managed Digital Marketing Campaign and Website. Developed pipeline through retention of existing clients and targeted activity to increase new leads by 50%. Focus on conversion rate utilising strong communication and efficient use of CRM to ensure optimal conversion to order.
Module lead in International Brand Management and cover lecturing in Visual Communication and in Digital Marketing. Mentoring of final year students in Portfolio and Career Development; creating a personal brand, tone of voice, skill assessment, curriculum vitae, interview technique, understanding company culture and strategic career development plan.
A Fashion Label and Business Development Consultant for Start Up labels and SME in the Creative and Fashion Industry. Cabba womenswear; market trend analysis, garment design, managing supply chain, manufacturing and production, producing technical packs for production. Articulated Brand Identity, Positioning and developed innovative Omni-channel marketing plans incl. design and delivering company website, SEO/SEM, content creation, engaging multi-site Social Media output and consumer experiences. Developed Sales and Marketing Strategy and Customer Comms Plan. Selected by London College of Fashion’s “Centre for Fashion Enterprise” for their New Market Entry Programme and Pioneer Designer Programme. Featured in regional press and television. Stocked in John Lewis, Independent Retailers and DTC through website. Consultancy. Director of Fashion.Responsible for concept, planning, organisation, management, delivery and promotion of the Fashion Programme for Leeds International Festival in 2017,2018. Created & delivered overall marketing strategy & business development activities for Fashion Programme to achieve Levy Payer business objectives, improve footfall, consumer engagement, revenue & increase awareness of Leeds as a Shopping destination. Secured sponsorship funds. Led team of students, retailers, independent designers & industry experts to deliver event. Fashion Programme contributed to; 17000 attendees, overall economic impact of the festival was GBP 501,390. 80% of the visitors rated the festival very good or excellent. Festival trended on twitter UK wide for 3/ 7days. Project Manager, Leeds Fashion Initiative. BDManager, Lambert's Yard; Design Incubator, Events Marketing and PR, Website Lecturing in Fashion Design/Fashion Marketing. Students won industry awards (Metallic Fund 20/ BFC Scholar 21/ LVMH22/L'Oreal Pro Creative23/ BFC NewGen24)& developed brands with global stockists. Secured roles; Next, Urban Outfitters, M&S, Carhart, Purple PR, Arcteryx.