Howell, Michigan, United States
Catherine Way is the Marketing Manager at Prime Plus Mortgages. Born lucky number 7 in a family of 11, (7 brothers, 3 sisters) you could say she learned at a young age the importance of communication. From making your voice stand out from the crowd, to listening and making others feel heard, she took this childhood lesson and transformed it into a fun and exciting career involved with Hospitality, Photography, Social Media, Graphic Design, but most importantly, Real Estate, and Marketing. She learned that hard work and determination is the best way to get ahead, and has never been one to waste time. She completed an Advertising and Design BA from Michigan State University in less than 4 years, and has been hard at work since she was 14. She is an avid self-learner, and a bit of a talker, but prides herself on being as creative as possible. She says she has a great sense of humor, and is extremely easy going, despite the many projects she has at one given time. Currently she is finding new ways to make beautiful marketing materials, and communicating to clients in exciting new ways to boost engagement. She is always on the search for amazing new ways to connect to people. She does this through modeling, ballroom dance, and road trips with her high-school sweetheart Emery, and son Xavier.
As a digital marketing manager, I am responsible for developing, implementing and managing marketing campaigns that promote hard money loans. I play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. Some of my duties include: SEO Social Media Email Marketing Brand Marketing
Assist in the organizing of promotional events and digital campaigns to promote web traffic and business inquiries. Prepare and deliver promotional presentations. Compose and post digital content on the company’s website and social media accounts. Write and design marketing literature (brochures, press releases etc) to enhance the company’s presence in the market. Growing up in a chaotic and fun childhood in my large family, I learned at a young age the importance of communication. From making your voice stand out from the crowd, to listening and making others feel heard, I have taken this childhood lesson and transformed it into a fun and exciting career in Hospitality, Commercial Real Estate, Photography, Social Media, Graphic Design, but most importantly, Advertising. I have always taken pride in the work that I do, and never take the easy way out. I have never been one to waste time, so I pushed myself to complete an Advertising and Design BA from Michigan State University in less than 4 years. I pride myself on being an over achiever, and by doing my best every day to be as creative and efficient as possible. I am easy to work with and extremely easy going, despite the many projects I may have at one given time. Currently I am a finding new ways to make beautiful marketing materials, and communicating to my clients in exciting new ways to boost engagement. I am always on the search for amazing new ways to connect to people.
Assisting in all aspects of a photo shoot and large events, working quickly to create a seamless transition for the clients, and using reflectors to create natural light to create flawless digital images. Responsible for all aspects of studio administration. Including answering the telephone, booking appointments, sales, digital filing of photographs, handling invoices, assisting clients, and editing of photographs.