Greater Chicago Area
Beverage industry professional with experience building wine and spirits brands in the Chicago Metro Area. Skilled in directing sales teams, distributor management, event execution, and digital marketing. Strong in communication and leadership skills with a Bachelor of Science (BS) in Marketing from Illinois State University.
• Responsible for the commercial success of Brown-Forman’s portfolio of brands in the on and off premise, covering Chicago and the greater metro area. • Strategically manage a budget of $300,000+ per year maximizing ROI for our brands. • Work closely with a distributor team covering nearly 60 sales routes, aligning priorities with Sales Directors and ensuring their teams had the tools necessary to reach monthly goals. • Conduct regular business reviews with distributor leadership to ensure sales divisions are on track and solve for any roadblocks. • Develop relationships with key accounts to build business utilizing key brand platforms and direction from our national and state sales leadership. • Launch new products in market, including the recent Jack Daniel’s Apple Fizz RTD which resulted in 3,400 cases sold in the first month. • Serve as Field Coach for local ambassadors and agency partners, advising on the commercial side of the business, and serving as a thought partner for building programs in local accounts
Served as a dedicated whiskey portfolio resource in the Chicago territory. Responsible for localizing national programs that align with the brand’s key platforms. Extended and amplified the brands’ reach through education, trial and awareness at the consumer, distributor and trade level. Responsible for leading the development and execution of localized national programs, and managing relationships with key local accounts.
Managed a diverse lineup of clients in the sports and entertainment industry and assisted with the technical implementation and customization of our web-based chat application called CrowdSurfing. Monitored the application during live events and provided post-event reports and presentations to client contacts. Offered suggestions to clients for improving viewer engagement using our technology. Additionally, started company blog and managed internship program, supervising 4-6 interns per semester.
Implemented and manage SEO and social media campaigns for 40+ clients while in this role. Daily tasks included: • Detailed copywriting, keyword research and analysis, link building. • Analyzing web analytics to target SEO efforts. • Maintaining up-to-date search engine algorithm knowledge & best practices. • Campaign status reporting and suggestions for optimization.