Catherine Wong

World Kongers Organization

Mississauga, Ontario, Canada

About

For over three decades, I built a career as a senior executive in the fast-paced, global apparel industry, leading as a Country Director, Division President, and EVP for major players like Newtimes Group and Li & Fung. My expertise lies in building and leading successful, profitable business units. I have a proven track record of owning full P&L responsibility, managing complex supply chains, and developing market-entry strategies that drive commercial growth and brand presence. Now settled in Canada, I have applied this executive experience to both the corporate and community sectors. As Country Director for Newtimes, I successfully launched the Canadian branch, building all operations from the ground up and developing the key Canadian retail customer base. I am also applying my experience in community building as an organizer for the Mississauga Hong Kong Festival. My focus is on connecting people and celebrating culture, bridging communities from multiple cities and countries—a different, but equally rewarding, kind of "world trade."

Experience

  • Executive Committee- Sponsorship & Funding at World Kongers Organization
    Feb 2024 - Present · 2 yrs 6 mos

    • Served on the Executive Committee Sponsorship & Funding for the inaugural Mississauga Hong Kong Festival, a three-day free cultural event attracting approximately 40,000 attendees and celebrating Hong Kong heritage through sports, arts, and community activities, including the World Kong Cup 7-a-side soccer tournament, talent shows, food vendors, photography competitions, and eating challenges. • Led sponsorship and funding efforts over a multi-year preparation period, securing partnerships and resources to support event operations and execution at the Paramount Fine Foods Centre Sportsplex. • Acted as key external speaker and representative, engaging with media outlets for promotion and coverage, and interfacing with the City of Mississauga to facilitate approvals, collaborations, and community outreach. • Collaborated with a team of volunteers, vendors, and stakeholders to ensure seamless logistics, contributing to the festival’s success in fostering cultural exchange and unity among Hong Kongers abroad and local Canadians. • Managed long-term planning and execution spanning nearly two years, demonstrating strategic foresight and sustained leadership in community event organization. Skills: Event Planning · Sponsorship · Fundraising · Public Speaking · Media Relations · Community Outreach · Stakeholder Management · Team Coordination · Project Management

  • CEO at Catherine W Sourcing Ltd.
    Jan 2021 - Present · 5 yrs 7 mos

  • Country Director at Newtimes Group of Companies
    Jun 2021 - Feb 2023 · 1 yr 9 mos

    • Launched and led the entire Canadian commercial operation, owning full P&L and strategic direction. • Developed and executed the market-entry strategy, successfully acquiring and managing key Canadian retail customers for the mother company in Hong Kong. • Built and empowered a high-performing local team of 15 across operations, technical design, and administration. • Established all Canadian infrastructure, including a physical office, garment technical center, and all financial/operational systems to support business growth. • Introduced local suppliers to facilitate business.

  • Newtimes Group of Companies (Hong Kong)
    • Division President
      Sep 2017 - Nov 2020 · 3 yrs 3 mos

      • Led a major business division with full P&L responsibility, managing global accounts and leading design resources from Italy, New York, Shanghai, Hong Kong, and India. • Managed a portfolio of contemporary brands, driving global growth by aligning product, sourcing, and market strategies. • Spearheaded the Management Board, facilitating contemporary design and building up the global resources business.

    • Executive Vice President
      May 2014 - Sep 2017 · 3 yrs 5 mos

      Manage different contemporary brands across US with strict P/L responsibility, provide leadership from product Development, Supply Chain Management, working with both China and other offshore countries.

  • Founder at Morph International Ltd.
    2012 - 2015 · 3 yrs

    Provided executive consultancy on Supply Chain Management, Market Strategy, and Merging & Acquisition Advice. Focused on driving financial results for clients by designing and managing global sourcing plans, optimizing operations, and holding P&L responsibility. Decisive leader with a proven track record in growing customer bases and managing every phase of the supply chain, from sourcing and production to strategic management.