San Francisco, California, United States
For more than 20 years, I have helped technology companies build brand awareness, elevate executive visibility, and differentiate products through strategic communications and high-impact PR programs. My experience spans executive thought leadership, message development, media relations, social media, product communications, and global campaign leadership. I spent 13 years in Burson-Marsteller’s global technology practice, where I partnered with internal communications teams and C-suite leaders at some of the industry’s most recognized companies. As a client lead for SAP, I managed global initiatives supporting the company’s expansion into infrastructure platforms, mobility, and on-demand CRM. I also led international account teams promoting SAP’s flagship ERP solutions across more than 20 vertical markets. Following SAP’s acquisition of Business Objects, I spent three years leading communications programs for the company’s collaboration, analytics, and business intelligence portfolio. Through integrated campaigns spanning business media, messaging, executive visibility, social media, and product PR, I helped strengthen SAP’s position in the BI and analytics market. Prior to SAP, I led communications programs for Sun Microsystems’ Java Software and Enterprise Storage groups, helping launch more than a dozen products and managing high-profile global media events and executive press programs. Additional clients over the course of my career have included 3Com, Fujitsu Software, Hummer Winblad Venture Partners, Iomega, EMC, Avid Technology, and Sterling Commerce. Earlier in my career, I was part of the PR team that helped position the Iomega Zip drive as one of the fastest-growing consumer products of its time. I began my career at Miller Freeman in international sales and marketing. I graduated magna cum laude from Wheaton College in Massachusetts, where I studied Political Science and Economics. I am also an Emeritus Board Member of San Francisco–based Holy Family Day Home and enjoy mentoring former colleagues as they navigate career transitions and new opportunities.
Developed content, strategy and tactical programming around technology initiatives and products with particular emphasis on enterprise software.
US client lead for SAP Products & Technology Group Global client lead for SAP Business Objects Led agency team for Sun Microsystems Storage Led agency team for Sun Microsystems Java Software
Led programs for Iomega, Creative Labs, EMC, Avid Technology, 3Com
Advertising sales in non-US technology publications.