Belgium
Business development : support for Key account portfolio & development plans Initiation, coordination & implementation of nationwide promotions for Key Accounts Analysis of market trends, tailor-made promotions, sales figures & consumer trends Category management Management of customer advertising budget Calculation of customer profitability of the whole portfolio
Range definition & launches for the brands Whirlpool and Bauknecht Daily coordination with the Headquarters (Italy) and factories Pricing, financial forecasts, ranges’ profitability, market analysis (GFK) Promotion and training of products on local level Communication (catalogues, websites), Logistics and Quality follow-up Project : development of the central products’ database with the European Team
Product management : development, reporting, profitability & promotion (revolving) Channel development: Sales Finance (B2B) Project management: new products’ launch, transactional website, bank card project Initiation & follow-up of marketing campaigns: budgets & marketing plans Communication: internal & external activities (website, mailings, events) Coordination with suppliers (advertising agencies, media buying, etc…) Member of the GE Women’s network (responsible of Brussels Hub)
* Nov ' 04 - Jan ' 05: Training and Internship at the Chamber of Commerce and Industry, Nivelles and Libramont (Belgium) Business case: Swedish market for medical devices.Marketing mix, competition & market structure, export strategy * Jan ' 05 - April ' 05: Economic Mission – Walloon Trade Commission, Stockholm (Sweden) Market analysis: competition, legal requirements, market structure, product design and features, marketing promotion proposals / Contacts with potential distributors & importing partners (export strategy)