Swieqi, Malta
I am an Amazon Brand Manager and eCommerce Consultant with over eight years of experience in international brand growth. I combine strategic consulting with hands-on Amazon FBA execution, covering everything from organic ranking and PPC to catalog troubleshooting and logistics. I have managed more than €7M in Amazon brand revenue and overseen €35K+ monthly PPC budgets, always with a focus on measurable and profitable growth. Over the years, I have supported both startups and scaled 7-figure brands, helping them significantly increase sales across multiple marketplaces. I am data-driven and direct: I analyze performance, identify what needs to change, and guide clients in making the tough but necessary decisions to unlock growth. At times, this has meant advising brands to completely revisit their product strategy before launch. Being multilingual (EN/FR/DE native, IT/ES level B1), I bring a deep understanding of European marketplaces and consumer behavior, combined with a proven ability to adapt strategies across regions for lasting impact.
Proven Track Record & Core Expertise Organic Ranking Mastery – Successfully launched and scaled products to top organic rankings, making several category leaders within 6 months in competitive sectors such as Food & Beverage, Pet Supplies, Sports Nutrition, Luxury Products, and FMCG/Personal Health. Amazon PPC Expertise – Hands-on management of €35K+/month ad budgets, consistently delivering strong ROI and sustainable growth across multiple marketplaces. Brand Management – Proven success managing Private Label brands with €7M+ annual revenue, executing branding and positioning strategies that translated into market leadership. Logistics & Backend Optimization – Strong track record of optimizing COGs, fees, inventory, and profitability, leveraging P&L analysis to maximize growth and efficiency. Amazon Catalog Troubleshooter – Recognized for resolving complex catalog challenges (e.g., variation merges, suppressed listings, and compliance issues), ensuring seamless brand visibility and uninterrupted sales. International Flexibility – Native-level proficiency in German, English, and French, plus strong command of Spanish and Italian, enabling seamless cross-market collaboration and brand expansion across Europe. Market Knowledge & Localization – Deep understanding of customer behavior, promotion effectiveness, and price sensitivity, gained from both professional analysis and first-hand experience living across diverse European markets.
Amazon Vendor Central: Verhandeln von Konditionen für Amazon ES & IT, Skalierung der Accounts innerhalb von 12 Monaten. Amazon PPC Management: Planung und Umsetzung von Kampagnen in den EU5-Märkten, Verbesserung des ROAS und Erreichen von Top-Platzierungen bei Budgets von über 25K€/Monat. Amazon Brand Stores: Entwicklung und Launch von 14 Amazon Brand Stores, mit einem Wachstum von 400 % innerhalb von 8 Monaten. Finanz- und Prognosemodelle: Aufbau von Excel-VBA-basierten Modellen für Pricing, Forecasts und P&L-Optimierung.
Key Account Management von internationalen Distributoren (EMEA, Asia) sowie Direktkunden (Amazon FR & Decathlon)
- Kundenbetreuung - Visual Merchandising - Produktschulund und -Training - Verkaufsunterstützung und -Beratung
- Kundenbetreuung - Visual Merchandising - Verkaufsunterstützung und -Beratung - Fußanalysen