Boston, Massachusetts, United States
- Monitored and maintained social media accounts by creating copy, finding relevant articles, scheduling posts - Monitored performance of social media by analyzing data from Twitter, Facebook, and LinkedIn - Assisted the Product Marketing Manager in conducting industry research and creating messaging - Conducted backlink gap analyses and monitored SEO performance to identify new outreach opportunities
- Executed and promoted APAC-wide webinars - Lead a data analysis project aiming to understand and improve event selection and performance - Supported Field Marketing Managers in the execution of physical and virtual events - Developed extensive knowledge of tools such as Marketo and Salesforce and used them to execute Marketing campaigns and analyze data - Established a clear understanding of the sales cycle in a B2B business
- Assisted the marketing manager, president, and sales director in administrative tasks, including generating invoices and planning events - Utilized Constant Contact to create marketing emails for the company’s advisors and updated social media pages on a weekly basis - Created marketing materials to use in presentations and meetings to bring in new advisors - Took initiative to create a more streamlined database to ease Internal Sales staff workload - Worked closely with the director of sales to generate various reports utilizing Microsoft Excel