Batavia, Illinois, United States
• Developing and executing an effective and cost-efficient trade show participation plan • Act as liaison between show management, publishers, and publication personnel to ensure efficient operation throughout the trade show participation • Negotiate and create the trade agreement and media sponsorship opportunities • Negotiate hotel rooming blocks and arrange registrations for groups of up to 30 people per show • Tracking all trade show expenses to stay within budget • Manage and work closely with vendors • Researching all trade shows to determine/recommend relevance and level of participation • Develop and maintaining trade show spreadsheets to track the varied details of the brand’s participation in the show for future reference • Work with marketing managers and publishers to determine/recommend what booth materials are needed: graphics, collateral materials, promotional products, etc. Assisting marketing managers with miscellaneous projects to raise brand awareness for books being represented at certain shows through creative marketing efforts