Cathal Hayes

Digital Strategy | Creative, Campaigns, Brand, Experience & Product

Abu Dhabi Emirate, United Arab Emirates

About

With over 8 years of experience across Marketing, Digital Experience, Strategy and CX, I have experience driving large-scale project roll-outs across these areas for global clients - from ideation through to launch. I thrive in dynamic environments where creative and innovative thinking pairs with structured processes to turn bold ideas into results. Consistently delivering measurable impact through well-crafted strategies, C-suite-ready reporting, and collaborative leadership. Passionate about Service Design frameworks, I take a holistic approach to management, ensuring that every touchpoint - from creative assets to internal workflows - contributes to a cohesive and impactful experience when communicating with both clients and users.

Experience

  • Senior Account Manager - Special Projects at digitalfarm
    May 2025 - Present · 1 yr 2 mos

  • Etihad (Abu Dhabi Emirate, United Arab Emirates)
    • Program Manager - Product & Design
      Sep 2024 - Feb 2025 · 6 mos

      Contracted via Cognizant

    • Digital Experience Project Manager
      Jan 2024 - Sep 2024 · 9 mos

      Contracted via Cognizant

  • UX Design Institute (County Dublin, Ireland)
    • Student Experience Manager
      May 2022 - Nov 2023 · 1 yr 7 mos

    • Student Experience Advisor
      Sep 2021 - Apr 2022 · 8 mos

  • Product Designer at Anywhere Studio
    Jun 2021 - Aug 2021 · 3 mos

  • Production Designer at Piquant
    Jun 2020 - Aug 2020 · 3 mos