New York City Metropolitan Area
I am an award-winning editorial leader with 10+ years of experience leading teams that create innovative, revenue-driving content. My work has appeared in The Wall Street Journal, Seventeen, Millie, Worth, SmartMoney, Forbes and MarketWatch, among other publications. I am also the author of two personal finance books — "The 30-Minute Money Plan for Moms: How to Maximize Your Family Budget in Minimal Time" (Hachette, April 2018) and "Shoo, Jimmy Choo! The Modern Girl's Guide to Spending Less and Saving More" (Sterling, December 2010). I have appeared as a personal finance commentator on such TV shows as "The Today Show," “FOX & Friends,” “CBS This Morning," “The Huckabee Show” on FOX and "The Lead With Jake Tapper" on CNN; in magazines such as Marie Claire, Allure, Cosmopolitan and Woman’s Day; and on more than 100 radio programs. I was also the host of MarketWatch's "Money, Markets and More" podcast.
- Lead editor for the commerce brands at The Wall Street Journal and MarketWatch, where I manage a team of more than 20 journalists who provide trusted reviews, recommendations and how-to guides for our readers
- Head of editorial for MarketWatch’s commerce/affiliate initiatives, MarketWatch Picks and MarketWatch Guides, where I drive editorial strategy and lead a team of writers and editors - By the end of 2024, traffic had grown to more than 4 million page views per month and we consistently exceeded revenue targets; the lead writer for MarketWatch Picks was consistently one of the top two most-read writers on MarketWatch - MarketWatch Picks/Dow Jones won the “Best Newcomer” award at the Commerce Awards for Publishers (CAPS) in 2022 - Work with the AI team to develop fully automated and partially automated stories
- Founded MarketWatch Picks, developing the entire editorial strategy from the ground up and hired a team to support the efforts
- Oversaw editorial initiatives, including a quarterly money magazine that was delivered to 1 million subscribers of Real Simple; a section on RealSimple.com and SynchronyBank.com; and a newsletter - Grew the newsletter from 1,000 subscribers to more than 50,000 subscribers in six months - Served as the face of Millie, appearing on dozens of TV and radio shows, hosting online panels and events, and more - Millie was a finalist for Digiday’s 2021 “Best Agency/Client Collaboration” award
- Developed strategic editorial columns – including the Upgrade column, one of the most popular on the site with more than 1 million unique monthly visitors - to support audience engagement - Launched Barron’s Group’s first-ever, affiliate marketing content initiative on MarketWatch in January 2019; revenues more than doubled from the first half of the year to the second - Hired and trained a team of writers to contribute content - One of just 25 women across The Wall Street Journal network selected for the 2019/2020 IGNITE leadership program - Part of the Dow Jones team that won a 2020 Telly Award
- Launched Moneyish as one of the two founding editors; the site grew exponentially from its launch, hitting more than 1 million unique visitors per month in its first year - Managed a team of seven reporters
- Consistently one of the top 2 most-read writers in all of Barron’s Group - Oversaw major editorial initiatives, including creating and managing cross-department content initiatives, inventing and securing talent for new video series and developing a companywide editorial calendar - Co-hosted the Money, Markets & More podcast - Served as a fill-in anchor for The Wall Street Journal’s “Lunch Break” show, and wrote for The Wall Street Journal
- Author of two books: "The 30 Minute Money Plan for Moms: How to Maximize Your Family Budget in Minimal Time" and ”Shoo, Jimmy Choo! The Modern Girl’s Guide to Spending Less & Saving More,” which People called one of “the best of the new crop of personal finance books” (only four personal finance books were chosen in 2010) and The New York Times hailed its advice as “solid.” - Media appearances: Have appeared as a personal finance commentator on such TV shows as "The Today Show," “FOX & Friends,” “CBS This Morning," “The Huckabee Show” on FOX and "The Lead With Jake Tapper" on CNN; in magazines such as Marie Claire, Allure, Cosmopolitan and Woman’s Day; and on more than 100 radio programs. - Freelance writing: Have written white papers, cover stories, columns and more for The Wall Street Journal, Worth, Wells Fargo, MassMutual, Ameriprise, Prudential, Forbes.com, PBS’s NextAvenue, Zillow, and Mint. Was the money columnist for Seventeen from 2010 - 2012. - Brand spokesperson: Served as a style council member for David’s Bridal (2012 - 2013) and a holiday spokesperson for Mint.com (2011 - 2012)
- Oversaw eHow’s travel, career and personal finance channels (at the time, the personal finance channel was the second most-visited personal finance site in the nation, according to comScore) - Duties included editing articles, hiring and supervising writers, developing video series and creating sales packages for revenue generation - Received a raise and performance-based bonus after only four months