Milan, Lombardy, Italy
Currently working at Cometa S.p.A. Bocconi MSc graduate in General Management, Bachelor degree in Economics. Experiences abroad in Norway and Canada. Able to work in Italian,English and French.
Working on the most important core brand of Mattel Italy: - Swot analysis - Market analysis and trend - Sell-in/sell-out monitoring - Product portfolio definition & Pricing - Launch products on the Italian market - Develop new products : following the creation process of Seasonal Local items - P&L account management - Definition and implementation Marketing Plan - Marketing plan presentation to sales force and clients (canvass meeting) - Brand Experience event Management - Localization of international packaging - International meetings - TV Commercials adaptation and local TV campaigns and print advertising campaigns development. - Media and Non Media budget management. - Coordination with media and press agency and media center - Collaboration with PR agency to assure the extreme media coverage for brand and its events - Coordination with partners for branding and communication projects
Working on Boys Business Unit . - Product portfolio definition & Pricing - Launch new products - Market analysis and sell-in/sell-out monitoring - License Management, Coordination with licensors - Definition and implementation Marketing Plan - Localization of international packaging - Marketing plan presentation to sales force and clients (canvass meeting). - International meetings - TV Commercials adaptation and local TV campaigns and print advertising campaigns development. - Media and Non Media budget management. - Coordination with media and press agency and media center
Definition and coordination marketing activities for Topolino magazine.
- Market analysis and sell-in/sell-out monitoring. - International and local website management. - Localization of international packaging. - Marketing plan presentation to sales force and clients (canvass meeting). - TV Commercials adaptation and local TV campaigns and print advertising campaigns development. - Coordination with media and press agency and media center. - Collaboration with Entertainment firm for the Barbie's movies. - Coordination with partners and sponsors for PR events (50th Barbie Anniversary).