Cat Middleton

Business Development | Event Sales | Experiential & Trade Show

United Kingdom

About

Business development and event sales professional with 10 years across experiential agencies, luxury venues, and tech startups. Proven track record building pipeline from scratch, closing high-value contracts, and representing brands at globally recognised events worldwide. Currently driving early-stage growth for TIM, an AI-powered trade show platform, targeting B2B marketing and events professionals across Europe.

Experience

  • Growth Manager at tim
    Sep 2025 - Present · 11 mos

    Approached by Pie Factory, an experiential event agency to lead new business development. Represented the business at globally recognised events, building relationships with senior brand and marketing decision-makers. In January 2026, moved across to TIM - an AI-powered trade show platform that grew into its own independent company. Joined at founding stage, responsible for lead generation, outbound strategy, and securing new clients from scratch. Building pipeline through face-to-face networking and events, developing this further through Apollo.io and LinkedIn Sales Navigator, targeting B2B marketing and events professionals across Europe.

  • Growth Manager at Pie Factory
    Sep 2025 - Present · 11 mos

    Same as above.

  • Event Sales Manager at Moving Venue Caterers
    May 2024 - Mar 2025 · 11 mos

    Transformed creative culinary briefs into exceptional events across 40 iconic venues in London. Collaborated closely with clients to design and deliver memorable experiences for various occasions. Managed dynamic client conferences, elegant gala dinners, and bespoke weddings, ensuring high satisfaction. Managed agency, venue and corporate relationships.

  • Account Manager at Tobacco Dock London
    Jul 2022 - May 2024 · 1 yr 11 mos

    Managed client and agency relationships at one of London's most iconic event venues. Delivered exceptional service from initial enquiry through to contract, across events ranging from intimate meetings to 2,000-person conferences. Consistently exceeded sales targets working with leading brands and agencies.

  • Sales & Events Manager at WePop.
    Aug 2020 - Jul 2022 · 2 yrs

    Worked on a diverse number of outdoor events, concerts and brand activations along with managing the private event hires in established venues in Manchester and Leeds. Liaising with artists for festivals, supervised event staff and the overall operation of the event, whilst also managing communications and oversaw social media for multiple brands.