Greater Munich Metropolitan Area
I am a B2B technology marketing leader with more than 15 years of experience building and scaling modern marketing organizations in SaaS, cloud, cybersecurity and enterprise IT environments. My focus is on transforming marketing from a traditional communications function into a measurable growth engine. Throughout my career, I have built demand generation structures, implemented marketing automation and lead nurturing processes, developed thought leadership programs and aligned marketing more closely with pipeline and revenue contribution. I combine strategic positioning with operational execution — from GTM strategy and messaging to content, campaign orchestration, marketing operations and performance analysis. Key areas of expertise: • Demand Generation & Revenue Marketing • Marketing Automation & Lead Nurturing • B2B SaaS / Cloud / Cybersecurity Marketing • Thought Leadership & Content Strategy • GTM & Positioning • Marketing Team Leadership • Pipeline-oriented Marketing • Growth & Scaling Environments I particularly enjoy working in technology-driven environments that require explanation-intensive positioning, strategic storytelling and modern digital marketing structures.
Leading the strategic transformation of marketing towards a modern demand generation and revenue-oriented setup. Responsible for the overall marketing strategy including positioning, demand generation, marketing automation, content strategy, thought leadership and campaign execution for cloud, cybersecurity and AI solutions. Key achievements so far: • Built scalable lead generation and nurturing structures • Introduced always-on demand generation campaigns • Established a strategic content marketing and thought leadership approach • Increased LinkedIn engagement significantly through executive thought leadership and campaign-driven content • Implemented KPI- and pipeline-oriented marketing processes • Led and developed a marketing team across content, operations and digital marketing
Responsible for rebuilding and repositioning the company’s marketing organization with a strong focus on strategic positioning, brand modernization and scalable B2B marketing structures. Led the development of the overall marketing strategy and aligned marketing more closely with business and sales objectives. Key achievements: • Managed the strategic rebranding and modernization of the corporate identity • Built and structured the marketing function • Developed positioning and messaging for complex B2B software solutions • Introduced more digital and demand-oriented marketing approaches • Strengthened brand visibility and strategic market positioning
Built and scaled the content marketing and campaign management function with a strong focus on lead generation, nurturing and strategic content development in a complex international technology environment. Responsible for developing integrated campaigns and aligning content more closely with customer journeys and business goals. Key achievements: • Established scalable content marketing structures and processes • Implemented lead nurturing and marketing automation approaches • Developed integrated B2B campaigns across multiple technology vendors and solution areas • Built and led the content team • Increased marketing impact through more strategic campaign orchestration and customer-centric content
Built and scaled the content marketing and campaign management function with a strong focus on lead generation, nurturing and strategic content development in a complex international technology environment. Responsible for developing integrated campaigns and aligning content more closely with customer journeys and business goals. Key achievements: • Established scalable content marketing structures and processes • Implemented lead nurturing and marketing automation approaches • Developed integrated B2B campaigns across multiple technology vendors and solution areas • Built and led the content team • Increased marketing impact through more strategic campaign orchestration and customer-centric content
Led strategic communications and transformation projects for international technology clients in complex and fast-moving market environments. Responsible for key accounts, integrated communications strategies and cross-functional project leadership. Key achievements: • Managed large-scale international communication and change projects • Led interdisciplinary teams across multiple stakeholders and workstreams • Developed strategic communications approaches for technology-driven organizations • Supported clients in positioning and transformation initiatives