Cassidy Adams

GTM Proposal Operations Manager @ Yext

United States

About

Experienced proposal manager with a proven track record of operating in deadline-driven environments. I have extensive experience in proposal management and technical writing across the SaaS/fintech and A/E/C industries, supporting both public (including SLED) and private sector initiatives. Core skills include: proposal management, project management, technical writing, SLED proposals, process improvement, graphic design, product marketing, and brand development.

Experience

  • Yext (2 yrs)
    • GTM Proposal Operations Manager
      Feb 2025 - Present · 1 yr 6 mos

    • Proposal and Pitch Writer
      Aug 2024 - Feb 2025 · 7 mos

  • Proposal and Pitch Writer (acquired by Yext) at Hearsay Systems
    Feb 2023 - Aug 2024 · 1 yr 7 mos

    - Provide proposal team stakeholders with clear guidance and project plans that outline expectations, timelines, and strategic direction - Write compliant and compelling proposal content, including value propositions, win themes, benefits to the client, and proof points - Interview SMEs and other technical, financial, and human resources colleagues to develop proposal content - Manage the content and knowledge database through proposal management software to respond to RFPs, RFIs, and Security Questionnaires - Serve as Administrator for the RFP response/content database software (Loopio) - Create and roll out company-wide best practices and procedures for proposal development - Work with account executives to ensure content adheres to our sales strategy

  • Passport ()
    • Technical Proposal Writer
      Jul 2022 - Feb 2023 · 8 mos

      - Led proposal development processes for payment software services from start to finish including win theme development and cross-team content coordination - Worked with proposal managers and writers to execute multiple, simultaneous RFP responses while ensuring compliance - Leveraged CRM system to build pipeline, manage projects and monitor opportunities - Broke down highly technical and complex concepts from Product/Engineering teams into clear, concise and powerful RFP responses - Worked cross-functionally with internal stakeholders such as Product, Sales and Legal to develop proposal content and deliverables uniquely relevant to each prospective client - Recipient of 2022 Chief Revenue Officer Award from company CRO for proposal wins and management approach

    • Proposal Specialist
      Jan 2022 - Jul 2022 · 7 mos

  • Technical Proposal Coordinator at Rider Levett Bucknall
    Sep 2021 - Dec 2021 · 4 mos

    - Developed winning cost consulting and project management proposals for Fortune 500 clients under tight deadlines - Utilized Adobe InDesign and Photoshop for proposal document formatting and graphic design - Brainstormed and collaborated with project managers and SMEs on proposal content - Wrote original copy for proposal responses in tandem with boilerplate materials - Developed proposal content for A/E firm partnership submittals

  • Marketing and Proposal Coordinator at CORE
    Mar 2021 - Sep 2021 · 7 mos

    - Developed K-12, municipal and higher-ed proposals with a combined valuation of over $200M - Managed the entire proposal process from start to finish (RFP read-through, kickoff meetings, InDesign document formatting, writing, content placement, addenda checks, reviews, printing, binding and submittal) - Coached presenters and prepared PowerPoint presentations for interviews as well as prepared boards, leave behinds, etc. - Managed and prioritized multiple projects and initiatives for timely execution and submission - Developed and maintained in-house marketing materials; resumes, experience listings, project descriptions, etc.