Cassandra Fossati

Social Consumer Advocate

Wayne, New Jersey, United States

About

Experience

  • Social Consumer Advocate at L'Oréal
    Feb 2025 - Present · 1 yr 5 mos

    • Serve as a Digital Beauty Advisor across all social platforms by reactively engaging with fans and followers • Support le Care public channels by providing insight, strategy recommendations and engagement as needed • Attend brand and Care trainings, work sessions and meetings to stay up to date with social strategies and best practices • Follow Brand and Care provided social FAQ documents for launches and key social moments • Recognizes and recommends new ways to influence consumers in their purchase decision • Alert critical customer complaints to internal Care and Brand teams and assist with problem solving • Stay up to date on new social media platforms, tools and best practices • Live in the social ecosystem, stay on top of emerging trends in the landscape

  • Party City (Woodcliff Lake, New Jersey, United States · On-site)
    • Set Stylist
      Feb 2024 - Dec 2024 · 11 mos

      Managed Balloon Gifting Project, involving sourcing samples across company, creating production schedule and directing talent for execution of commercial alongside website shoots. Collaborate with the marketing team to brainstorm and execute content ideas that drive engagement, brand awareness and conversion. Produce high-quality video content including product showcases, tutorials, DIY’s and promotional videos. Liaising with the wardrobe, prop, makeup, lighting and camera crews to confirm set details. Work closely with the Art Director to execute vision for shoots, ensuring to adhere to all brand guidelines, producing a cohesive and clear message. Remains agile while providing solutions when needing to pivot during frequent high stress and last minute changes on set. Leverages existing props and samples to reduce costs in photo shoots, allowing for increased budget allocation towards essential areas.

    • Visual Merchandising Expert
      Jul 2023 - Jan 2024 · 7 mos

      Develop presentations in partnership with our merchants to engage and inspire customers while also supporting key merchant financial deliverables, product quality improvements and inventory plans. Ensure that Visual Team, Merchant, Product Development presentations adhere to documented company merchandising standards. Executes early sets in stores in partnership with Merchants in our ED businesses. Special project request execution for key initiatives in Marketing and Merchandising including incremental NextGen requests and new Marketing tests/initiatives.

  • Expert Client Advisor at Louis Vuitton
    Sep 2021 - Aug 2023 · 2 yrs

    Awarded “Best in service” for offering client open availability, prompt responses, and alternative solutions while remaining to hold highest percentage of delighted clients for the store. Awarded “Growth mindset” for embracing failure, accepting challenges, and developing abilities through dedication and hard work. Nominated and chosen to attend the exclusive “Women’s Internal Mobility Event” at corporate office. Assist management team in reviewing client advisors weekly by providing consistent coaching, helping identify/develop teams’ talents, training needs and offering individual action plans.

  • Professional Clothier at Tom James Company
    Sep 2020 - Sep 2021 · 1 yr 1 mo

    Earned Tom James’ prestigious Oxxford Level Achievement award during the pandemic which is awarded to the Professional Clothier who produced the highest sales and met specific sales goals within 3 months of his/her start date. Carefully curated individualistic wardrobes while closely partnering with manufacturing to ensure that tight delivery timelines were met.

  • Client Advisor at Louis Vuitton
    Dec 2018 - May 2020 · 1 yr 6 mos

    Awarded number one sales associate in the region for performance during work from home. Produced 20% of store assigned fine jewelry caravan goal. Ended 2019 generating 2.7 million in personal business. Single handedly completed 100% of store goal for Jonas Wood scarf collection Met monthly sales goal averaging 30% higher than expected for the year.