Amsterdam, North Holland, Netherlands
Led cross-functional insights team (6FTE) providing deep-dive analyses on the end-to-end Conversion funnel on Web & App (Product wayfinding, Checkout, Post-sales, Consumer Ops), contributing €10M incr. annual revenue. Orchestration of strategic forums with Digital Product Senior leadership team & Market stakeholder teams to drive accountability and ensure materialization of insights generated by the team.
Led a team (2FTE) of functional experts, establishing a global diagnostics reporting framework for web and app business performance. Multi-team change management through harmonization & implementation of a CX KPI framework, adopted at global and market level. Empowered partner analytics teams and product teams through the build of a Consumer Experience diagnostic Data Product, allowing easy pinpointing of the biggest (addressable) drivers for Conversion rate performance.
JDE's online sales presence through multiple channels including: direct-to-consumer, marketplaces, pureplay and click & mortar. Key responsibilities include: - Defining, building and maintaining the E-commerce data foundation for JDE, bringing full potential to the E-commerce team as a whole and BI in particular. - Collaboration with Product Owners through an agile way of working, prioritizing and measuring the impact of commercial and UX initiatives. - Empower the E-commerce team in fact-based decision making, e.g. assessing the effectivity of promotional campaigns, personalisation, content performance, stock forecasting and email campaign optimization. - Advising the board from a strategic angle based on consumer analytics.
The emergence of primarily digital touchpoints has led to an exponential growth of available data. This "Big Data" should enable better understanding and management of customers. Yet in practice businesses appear to find this more difficult than expected. At Databay, we help businesses translate their customer data into usable contact strategies. We do this through smart segmentations, Next Best Action marketing and Customer Lifetime Value modelling. This enables us to pinpoint where adjustments need to be made to realise future conversions.
RiskQuest is an Amsterdam based financial risk management consultancy firm, specialised in model development, validation and governance within the financial risk sector. Responsibilities: Research on the latest developments of credit risk regulations. Advising on advanced credit risk models.
Promotion of internationalisation of higher education, fostering intercultural understanding and encouraging student exchange.