Casey McCombs

Senior Analyst, Customer Growth Spend & Earn Marketing at American Express

New City, New York, United States

About

I am a Marketing Major and Business Analytics and Communications Minors at Fairfield University. Throughout my time as an undergraduate I have been able to develop my skillset and learn about the professional environment thorough both the classroom setting and internships that I have worked in. My most recent experience has been with Sony Corporation of America as a Digital Marketing Intern. During my time at SCA I have been exposed to the vast landscape of marketing on a national level, through content creation, asset activations, media reporting, and data management. Collaborating with my team members on projects motivated me to innovate and transform my personal priorities in the ever-changing work environment. I had the opportunity to work and present on the trends based on the emerging Gen-Z audience as it impacts the trajectory of digital media in the future. As a Marketing Intern for my University, I have been able to reach out to thousands of followers through digital content and event coverage. Additionally, my role here has allowed me to utilize professional software to organize our media effectively. My position on Fairfield University Student Association (FUSA) Senate has allowed me to be a representative to my student body and make a change through sponsored initiatives. I am passionate about my connection to the Best Buddies organization on campus. I hope to integrate the digital media and communication skills that I possess into the workplace through a driven career in the New York Metropolitan Area in the future.

Experience

  • American Express (New York, New York, United States)
    • Senior Analyst, Customer Growth Spend & Earn Marketing
      Oct 2024 - Present · 1 yr 9 mos

    • Analyst, US Consumer Loyalty Marketing Enablement
      Sep 2022 - Oct 2024 · 2 yrs 2 mos

  • Marketing Intern at Fairfield University
    Sep 2018 - May 2022 · 3 yrs 9 mos

    Manage multiple social media platforms, updating content, and referencing comments. Assist in the planning of various content videos and posts for the platforms. Write copy for online news database and edited additional pieces.

  • Digital Marketing Intern at Sony
    Jun 2021 - Mar 2022 · 10 mos

    Coordinate paid media launches and asset deliveries with external marketing agencies Establish a knowledge of weekly media reporting by managing internal distribution Researched and presented on the Gen-Z market to company executives

  • Marketing Intern at GY Realty LLC
    May 2020 - Aug 2020 · 4 mos

    Utilized website creation technologies to establish a virtual presence for GY Realty Worked with industry professionals to receive feedback on company initiatives Created social media pages for the business to connect with our potential client base

  • Lifeguard and Swim Lessons Instructor at West Nyack Swim Club Inc
    Jun 2015 - Aug 2020 · 5 yrs 3 mos

    Received yearly updates to American Red Cross CPR and Lifeguarding Certifications. Collaborated with staff to maintain the health and safety standards of the establishment. Taught students between the ages of 4-13 necessary water safety skills and enhanced abilities which students already possessed.