Amsterdam, North Holland, Netherlands
I gained my knowledge working as International Marketing Expert & Business Consultant for different bigger enterprises like Belkin Components, Silicon Graphics, GE General Electric, Littlefuse, Delta Electronics EMEA, Schneider Electric Global introducing new products into the market. - European Marketing, Lead Generation, PR & Media Communications - Experience in: SEO and SEA (Search engine optimization & Google Ad-words) techniques and Digital Marketing - I am also coaching people how to look for business opportunities and to find important market information quickly & with little/ no marketing research budget - Use of BI & CI (Business & Competitive Intelligence) Research Techniques. I have been trained by the leading market research institution Frost & Sullivan - Writing blogs, using social media and other modern marketing techniques (Twitter, Forums, webinars) - Constantly watching market trends for various different Business Units on: Data Center, Consumer Electronics, Solar Business, Automotive, Power Supply & Components market, Emerging markets, Fan Cooling Management, LED Lighting, EV Charging stations, Magnetics, Industrial Automation, Small Cell, Big Data, Railway Business, M2M (Machine 2 Machine), Smart Energy Management & Energy Storage Market - I write and present every year our Industry Market Trend Report for our Delta annual company report and shareholders. - In addition I am supporting Delta‘s branding business Innergie & Vivitek in the B2B retail channels in Europe - Language skills: German, English, Dutch
- Lead global market intelligence across 10+ industry sectors to drive data-based decisions - Market Inside: Trends & Foresights, analyze market chances & scenarios - Provide Customer Value Propositions for all Industry & Sub-Sectors - Develop & execute strategic marketing, go-to-market plans for short, middle & long-term growth - Identify & build Top 50 company target account lists supporting Sales & Business Development - Prepare and present business reviews & sector forecasts for Senior Leadership Management, Sector Sales Heads, Pipeline & Investor Meetings - Identify Quick Wins & Strategic Partners for Co-operation projects - Create deep-dive sector reports & drive pipeline by identifying Sales Opps in emerging markets (eVTOL & others) - Close competition watch and usage of smart AI Tools and CI & BI Monitoring Dashboards
Market & Business Intelligence for GustoMSC / NOV Global Covering all business sectors: - Offshore Wind, Oil & Gas Marketplace - Cranes & Vessels, MSOV (Modular Service Operation Vessels) - Fixed & Floating Wind (Offshore) Wind Farms - Oil & Gas Drilling & Deep Sea Mining - Rigs, Floaters & Jack-ups / Jacking systems - Digital Solutions (Offshore), Big Data, IOT
Working as Freelancer in the field of Strategic Marketing, Business Analyst & Market Intelligence, Marketing Communication, Product & Project Marketing for different companies in Europe. I analyze markets and look for business opportunities, launch products & services, bring companies together with new strategic partners and do business development. I also helped Professor Beniers to set up Beniers Consultancy and supported him with translating his many books about effective Intercultural Communication. In addition I am following an intensive 1-year ICT Bachelor Study Programme to become an expert for Business Intelligence & Big Data Analysis Projects in 2020. For Business Intelligence, Big Data Analytics & Project Management I work with the following tools and programs: Scrum Agile, Python, Power BI, Trello, Meltwater Dashboard (Measure success of PR & Marketing Campaigns), Sales Force Dashboards, Google Analytics, Tableau & others. About BC: Beniers Consultancy is an international operating Business Consultancy since 2002 and founded by Professor Beniers - a well known expert in Intercultural Business & Marketing Communication. Prof. Beniers is writing books and gives speeches at congresses on how to effectively do business with people and companies from different countries & cultural backgrounds. (see pdf. for interesting facts) See also Prof. Beniers blog website for intereseting facts and useful communication techniques. https://blog.beniers-consultancy.com/
- Market & Competition Intelligence, preparation of strategic market reports and ppts. for Senior Leadership Management EMEA & US Headquarters - Macro & Micro Industry Trend Watch and Forecast - Close relation with Senior Industry Analysts from Gartner, IHS Markit, D&B Hoovers, Markets & Markets, F&S & Co. for industries like: F&B, Lifescience, Power Industry (Hydrogen, UPS, Solar), Oil & Gas, Chemicals, Water WW, Semidonductor, Cyber Security (Scada) and many more. - PAM Market Evaluations, Quarterly Performance & Business Strategy Reviews - Macro & Micro Economic Analysis and Forecasts Summaries (IHS Markit) - Summary reports on influencing business factors (EU stimulus programms & Sustainability Goals) - Industry & Country analysis for BSR meetings (Inflation rates, GapEx, GDP, CAGR, IP, PMI manufacturing forecasts, war crisis, oil crises, 2030 & 2050 sustainability goals, etc. and its effects on focus industries) - Mega Trend, Competition & Emerging Markets Watch - Lead generation and account profiling (ABM marketing approach & CRM dashboards)
Marketing Intelligence, Research, Consulting and Strategy Planning for leading Cyber Security Company Fox-IT International & NCC Group (all Business Units): - Managed Security Services, Managed Detection & Response (MSS MDR SOC) - DetACT (Cyber Security Solutions for Banking Business Unit) - ThreatIntel - High Assurance Products (Data Diode for military & critical infrastructures) - NCC Escrow (Software & Services) - Fraud Detection & Prevention Market (FDP) Tasks: Market Analysis, Field Research & Strategy Reports: - 360 Market Analysis & presenting strategy reports within the Cyber Security Market landscape for Senior Management & Sales Directors. Supported by: Gartner, F&S and M&M market reports, my own field research and interviews with sales channels, current & potential customers Macro & Micro Trend Watch, Branch Analysis: - Looking for business opportunities and evaluation of Top Countries, Markets & Focus Branches for Fox-IT’s Cyber Security Solutions - Supporting BU Directors and Sales force with the right strategy focus PR & Referral work: - Get Fox-IT’s & NCC Group’s name in important market analyst reports (Gartner Research, Frost & Sullivan, Markets & Markets etc.) for referral & to boost sales Award winnings for PR and Business Development: - Make sure to get as many company awards as possible for Fox-IT & NCC Group. - I successfully managed to get Fox IT/ NCC Group to win the European Cyber Security Award 2019 for Managed Security Services (MSS) from Frost & Sullivan before IBM & Secureworks. (see link) Educational PR & Lead generation: - Initiate and plan educational webinars, roundtable tables with senior cyber security market analysts from Frost & Sullivan and Markets & Markets. - Organize speaking slots at major branch events for Fox-IT’s Business Directors Creation of Sales Tools & Competition Battle Cards: - Competition & Product Benchmarks - Create Competition Battle Cards with unique selling points & value proposition