Madrid, Community of Madrid, Spain
I am an accomplished executive with a proven track record in driving international expansion for technical B2B enterprises. With over a decade of leadership experience across the USA, Australia, and Spain, I have successfully spearheaded strategic business development initiatives on a global scale. My blend of commercial acumen and technical expertise, coupled with a strong analytical mindset, enables me to create significant value for organizations. As an empathetic and goal-oriented leader, I have a solid reputation for shaping and executing strategic visions, implementing effective expansion strategies, and fostering competitive, high-performing teams. I am deeply passionate about people leadership and talent development, excelling in coaching and mentoring cross-functional teams to achieve outstanding results. Areas of Expertise: Strategic Planning & Execution: Expertise in defining and implementing impactful strategies that align with business objectives and enhance overall performance. International Expansion: Proven ability to drive successful market entry and scale operations globally. Leadership & Management: Track record of excellence in operational sales management, building high-performing sales teams, and establishing effective sales channels. Revenue Growth & Profitability: Strategic development and execution of initiatives that consistently surpass sales targets and drive sustainable profitability. P/L responsibility. Cross-Cultural Leadership: Adept at leading diverse teams and fostering collaboration across various regions and cultures. Operational Excellence & Performance Management: Committed to continuous improvement in operations, ensuring alignment with organizational goals and enhancing profitability.
Assist Danish companies with expansion opportunities to Australia and New Zealand. Provide thought leadership and business acumen, leading a Sydney Team of 11 Australian and Danish Business Consultants, focused on healthcare, sustainable mining, F&B resource optimisation, green hydrogen, bioenergy, and wind business solutions. Core Responsibilities: * Direct sales of own services to Danish BtB companies, i.e. cold calling, customer visits, pipeline development and contract negotiations * Planning and structuring of the teams' CRM and sales activities, quotation writing, follow-ups, and KAM * Successfully attained the largest results in regional history in 2019, 2020, and 2021, consequently entering 2022 at 130% of the year's target. * Role modelled expectations of performance for the team, providing subject matter expertise in all facets for strategy development, sales, project management, technical skill and KPI attainment. * Development of strategic partnerships with Danish companies * Established Danish exports and direct sales opportunities by consulting for Danish CEOs, owners, and high-level business and government stakeholders in Oceania. * Worked closely with the Department of Environment, Land, Water, and Planning (DELWP) in 2021 on a political framework for offshore wind. * Speaker at numerous public venues to position Denmark and Danish organisations Examples of services for Danish clients – also for the role carried out in Atlanta below: * Development and execution of market entry, or expansion, strategies * Identification of influents and decision-makers in target firms' purchasing process, and introduction of the Danish firms' solutions and staff to the same * Contributed to tactical market entry and expansion for Danish firms targeting clients in the public and private sectors. * Qualified lead generation * Identification and selection of successful partnerships and distribution channels for Danish companies, including agents and distributors
Trade Commissioner & Director, Sales and Marketing, Atlanta, GA, USA 2011–2017 Responsible for the coaching and training of nine direct reports across U.S. and in Danish locations while reporting to the Danish Ambassador in Washington. Core Responsibilities: * Generated 110 % growth for seven consecutive years from 2010 to 2017. * Innovatively produced and streamlined growth strategy initiatives, which included new services development, talent acquisition, and personnel objectives management. * Drove continuous performance monitoring, competence development, and quarterly rolling forecasting. * Effectively negotiated commercial terms and financial incentives on behalf of two Danish firms with state legislatures for the establishment of large production facilities in Virginia and Georgia. * Served as the driving force behind the successful opening of more than 20 Danish subsidiaries and won multiple partnerships and indirect sales channels on behalf of Danish firms. * Motivated and influenced Danish CEOs and owners toward progressive growth changes in the U.S. markets, as reflected in an analysis showing positive local segment development and matching value proposition. * Guaranteed market readiness through expert benchmarking of technical standards and marketing mix prior to market entry.
Oversaw P&L and sales for Denmark, Sweden, Norway, Finland, Australia, and Singapore subsidiaries and sales through distributors in 30 countries. Monitored a turnover of EUR 25M across +50 countries as well as provided support, guidance, and leadership for ten direct reports and 30 sales and back-office indirect reports. Headed geographical expansion across the world and reporting to the CEO. Core Responsibilities: * Achieved a 26% turnover increase from 2006 to 2010 during a global manufacturing crisis, with the growth in 2010 accounting for 40.2% with a G.P. of 72% in a mature industrial market. * Initiated the opening of subsidiaries in Norway and Finland and established new distributors in Asia, South America and Europe, resulting in significant turnover growth * Significantly grew operating profit by 3.6% through levelling of global pricing for 1,200 product numbers * Produced and facilitated "Sales Excellency," a concept strengthening sales competencies and accurate customer targeting. * Successfully led the redesign of the company's CRM segmentation encompassing more than 80,000 unique clients. * Offered the M.D. role in China after solely developing and managing "The 100 million CNY China expansion plan," a progressive market expansion plan in China. * Supported the creation and management of a subsidiary in Milan, Italy, after analysing distributor underperformance and unexploited market opportunities. * Utilised outstanding technical proficiency in identifying and implementing software scanning for more than 50,000 clients daily for global export compliance.