Aiken, South Carolina, United States
Communications PR specializing in generating integrated strategies to develop new/ existing customer sales, brand/ product evolution and media endorsement; establish and improve client communications while maintaining ongoing relationships; coordinate, plan and contribute at special events; serve as a representative and liaison; address customer inquiries; interpret and deliver information; propose suggestions; provide guidance; identify, investigate and negotiate conflicts; design, develop and implement marketing and sales campaigns, fundraisers and incentive programs; evaluate target markets and propose marketing strategies. Specialties: Marketing & Event Coordination, Design & Layout, Web Solutions, Sponsorship Development, Consulting
Sell corporate sponsorship and program advertising to yield the Coop supplemental income to operate the Coop; Manage all corporate sponsorship including Benefit Administration, Program Advertising, Field Side Accommodations; Act as point of contact (POC) for all corporate sponsors; Organize all events; Assist with the production of spring and fall programs; Develop sponsorship and ad rate packages for use in the sale of corporate sponsors and/or program ads; Write press releases and articles to aid in marketing 302 Polo and to ensure proper recognition of corporate sponsors; Oversee production of magazine; Develop and place advertising to promote 302 Polo.
Resourceful leader adept at implementing high profile, image-based marketing programs within consumer luxury/ lifestyle industry, both public/ private.
View From The Boards is a weekly publication/ online magazine covering polo and equestrian events in Aiken, South Carolina.
The Battle of Aiken. Public Relations Specialist: formed media campaign, including: news release, radio release, live release, web release, brochure, posters and restructured boilerplate.
Buckleigh Farms Horse Shows. Sponsorship Development and Event Coordination: responsible for the marketing, day-to-day operations, client interaction, and sponsorship development; formed media campaign, including: news release, web release, brochure, and posters; structured goals, objectives and tactics to produce the events.