Buren, Gelderland, Netherlands
Strategic and results-oriented planning & operations professional with 15 years of experience across e-commerce, retail, demand planning, S&OP, and global operations. Over a decade of people leadership experience, with a strong track record in scaling planning functions, optimizing end-to-end supply chain processes, and spearheading digital transformation in dynamic, fast-paced environments. Known for building and leading high-performing teams, fostering cross-functional collaboration, and delivering data-driven strategies that drive measurable commercial impact. Passionate about continuous improvement, talent development, and unlocking organizational potential to accelerate business growth. Eager to contribute to forward-thinking companies seeking operational excellence and scalable leadership.
Took a short-term break between roles after the birth of our second child to spend quality time with family.
• Serve as member of the leadership team, overseeing the merchandise planning function and responsible for its KPIs (end margin, stock turn, turnover, returns). • Boosted profit margins and reduced return rates through innovative pricing models and creative commercial strategies. • Built and visualized advanced planning models, including a scenario-based Black Week forecasting tool, to enhance decision-making. • Co-led commercial meetings and decisions together with Head of Marketing. • Partnered closely with CFO and founders to shape company P&L, manage cash flow forecasts, and drive financial strategy. • Leveraged Qlik for data integration, deep-dive analytics and dashboards.
• Led and developed a high-performing team of five merchandise planners, supporting business growth across Nike’s EMEA retail footprint. • Delivered data-driven, top-down retail sales planning for 200+ stores (existing and new) across Europe, Turkey, and Israel, resulting in enhanced OTB precision and retail sales predictability. • Cultivated strong relationships with strategic retail partners and internal executives (up to VP level), aligning long-term plans and improving communication flow. • Drove process transformation by automating planning systems, integrating stock & sales plans, and co-leading the O9 platform implementation for merchandise planning.
• Managed digital planning and in-season trading for the women’s category on Nike.com, optimizing revenue and sell-through. • Introduced scalable tools and planning processes that increased forecast granularity and operational agility. • Pioneered new pricing optimization models that improved margin performance and sell-in efficiency. • Co-led execution of key digital retail events, including Cyber Week, enhancing customer engagement and sales. • Facilitated cross-functional alignment sessions and shared planning insights with executive leadership through MBR and QBR forums. • Enhanced product availability and consumer journey through data-driven assortment planning. • Mentored team members and led two direct reports, while co-producing “Development Day,” fostering learning and cross-team engagement.
• Led end-to-end demand planning for Nike Football Footwear in EMEA, aligning forecasts with seasonal strategies and sales targets. • Enhanced forecast accuracy and reduced inventory risk by driving cross-functional alignment and improving regional & global coordination. • Rolled out a new TM1 planning tool across the category, increasing efficiency and transparency in forecasting. • Data visualization and business intelligence via Tableau. • Managed and developed a direct report while launching the team’s junior talent development initiative.