Rotterdam, South Holland, Netherlands
As Managing Director of Sample Solutions BV, I’m passionate about building scalable sampling infrastructure that empowers researchers and data-driven organizations to access the right audiences—at the right time, in the right way. With over a decade of experience in international fieldwork, CATI sampling, online panel development, and B2B recruitment, I’ve helped organizations around the globe navigate the evolving landscape of data collection. At Sample Solutions, we combine innovative technology with deep industry knowledge to provide high-quality sample solutions—whether that’s through our proprietary Lifepanel, optimized CATI sampling frames, or GDPR-compliant B2B recruitment flows. My focus: ✔ Scaling our sampling platforms for global reach ✔ Enabling agile fieldwork through automation and quality control ✔ Supporting clients with smart tools, fast turnaround, and transparent insights ✔ Building strong partnerships rooted in trust and long-term value Always happy to connect with fellow professionals in the research, insights, and tech spaces—let’s talk about panels, sampling strategy, or just share ideas over a virtual coffee.
I lead Norstat Expert Network, Norstat’s invitation-only platform for connecting verified professionals with high-quality research opportunities. The network is built around a simple principle: trusted research starts with real, relevant and fairly rewarded people. My background covers CATI, offline recruitment and digital research methods, which gives me a broad view of how different data collection approaches can work together. Over the years, I have worked on telephone-based fieldwork, offline recruitment and digital B2B recruitment, with a focus on reaching professional audiences in a reliable and respectful way. In my role, I focus on building verified B2B audiences that support trusted decision-making across different sectors. This includes making sure that participants are properly verified, that research invitations are relevant, and that experts are treated with respect throughout the process. For me, high-quality research is not only about reaching the right people. It is also about creating trust on both sides. Clients need confidence in the people behind the data, while experts should receive clear communication, a professional experience and fair rewards for their time, whether through bank transfer, digital vouchers or donations to charity. Through the Norstat Expert Network, I work on combining proven research methods, digital recruitment, verification processes and a strong focus on participant quality. The goal is to help make B2B research more reliable, transparent and fair for everyone involved.
Managing the business development of a fast growing global reaching data company. Managing of multiple locations in Europe and rapid extensions beyond Europe. Main products and services: -RDD Sample: Landline + Mobile (cell) fully pulsed and screened against business numbers -Geocoding Services -Lifestyle Sample
Delivering the next-generation Marketing & Sales Enablement Platform for European B2B data.
Providing strategic and operational advice on BPO for the Market Research Industry