Carsten Röhr

Founder, Ramen Maker, Chef & Creative Director

Greater Munich Metropolitan Area

About

From brand builder to ramen builder. For over 20 years, I created exceptional and highly awarded brand experiences in experiential marketing for global brands such as BMW, AUDI, Porsche, and Caterpillar. Today, I am building and leading my startup wecraftjoy with its brand Ramenfaktur — the first and only manufacturer of fresh ramen noodles in Germany. Our mission is to establish authentic ramen quality in Germany — from fine dining to retail. At the same time, I work as an independent Creative Director and Brand Consultant, developing brands, concepts, and experiences with substance and impact. I’m always happy to connect with partners, makers, and supporters who are excited about growth, brands, and great products. 🍜

Experience

  • Ramen Botschafter, Marketing, Partnerships, Sales at Ramenfaktur
    Jul 2022 - Present · 4 yrs

  • Freelance Executive Creative Director Experiential Marketing & Brand Consultant at Freelance
    Mar 2022 - Present · 4 yrs 4 mos

  • Co-Founder wecraftjoy Gmbh at wecraftjoy GmbH
    Oct 2021 - Present · 4 yrs 9 mos

  • Executive Creative Director Experiential & Web3 for BMW at THE GAME
    May 2023 - Jun 2025 · 2 yrs 2 mos

  • Freelance Creative Director at Martin et Karczinski
    Jul 2022 - May 2023 · 11 mos