Carsten Lehnen

VP Retail Central & Eastern Markets (DACH + PL)

Greater Munich Metropolitan Area

About

Customer Centricity is a current magic word. For me it has been the base, source, nucleus and key success factor for sustainable growth since the beginning of my studies and throughout my career. To put the customer first represents the only logical solution for successful business to me. Always did and will always do. This is what I believe and this drives me every day. Getting better for our customers. Make them happy, so that they return. Point.

Experience

  • Vice President Retail Central & Eastern Hub at HUGO BOSS
    Jun 2024 - Present · 2 yrs 2 mos

    Fullprice and Outlet Retail D, A, CH, PL

  • Director Retail Operations & Expansion at Marc O‘Polo Einzelhandels GmbH
    Jun 2022 - May 2024 · 2 yrs

  • Marc O'Polo Einzelhandels GmbH (11 yrs 4 mos)
    • Division Head of Retail and Expansion
      Apr 2016 - Jun 2022 · 6 yrs 3 mos

      - Responsible for all own Retail Stores and concessions in Europe (currently Germany, Belgium, Netherlands, France, Sweden and Poland) - Responsible for Expansion of own Retail and Factory outlets in Europe

    • Head of Retail & Expansion
      Jun 2013 - Mar 2016 · 2 yrs 10 mos

      - responsible for all international own retail and factory outlet store as well as concession operations, currently active in Poland, Sweden, Netherlands, Belgium and France - responsible for further store expansion in Germany, Netherlands, Belgium, France, Sweden, Poland

    • Head of Expansion Europe
      Jun 2012 - May 2013 · 1 yr

      - continued execution of expansion strategy for Germany, Poland, Belgium, Netherlands and France - acquired 25 new store locations in 5 countries within past 20 months - handed over retail management responsibility for Poland to new local retail manager

  • Managing Director Germany at Castro
    2004 - 2010 · 6 yrs

    Mission: Plan, develop and manage store performance in markets, maximize sales/profit and build brand Achievements: • built and developed the company in Germany and Switzerland from 0 to 11 stores and established HQ team/infrastructure • maximized sales and profit with double-digit growth nearly each year • lead and developed a strong team of nearly 100 employees • continuously improved KPI´s such as conversion rate or average deal • improved merchandise offer according to local requirements through close liaising with collection and merchandise management in Israel • created and executed local marketing campaigns and promotions to sharpen brand image and maximize sales • translated Castro´s policies and practices to the local markets and continuously searched for operational improvements to support growth