Carsten Broich

Market and Customer Activation at Henkel - B2B Marketing Communication | Project Management | Event Organization | Campaign Roll Out

Düsseldorf, North Rhine-Westphalia, Germany

About

As Global Marketing Manager at Henkel, I lead both strategic and operational marketing projects within the Adhesive Technologies business unit, specifically for the Automation Solutions business. I have more than 20 years of professional experience in the areas of project management, B2B and B2C marketing communication, event organization, campaign development and implementation as well as budget management in various industries, which I gained through my work at Henkel and several years in a marketing agency. I graduated from the Bonn-Rhein-Sieg University of Applied Sciences with a degree in business administration. I am a self-motivated, high-performing, creative and goal-oriented team player and have experience in the following areas: project management, communication, marketing, campaign development, social media, sponsoring, event management, press relations and product management.

Experience

  • Market and Customer Activation at Henkel
    Sep 2009 - Present · 16 yrs 10 mos

  • Product Manager at VNR Verlag für die Deutsche Wirtschaft AG
    Jan 2008 - May 2009 · 1 yr 5 mos

  • Project Manager at Pleon
    Jun 2003 - Oct 2007 · 4 yrs 5 mos

  • Ausbildung zum Bankkaufmann at Deutsche Bank
    Aug 1997 - Jul 1999 · 2 yrs