London, England, United Kingdom
Well connected, skilled, and charismatic media professional with over 2 decades experience in media planning and buying across all media channels, both B2B and B2C, within media agencies and full service advertising agencies. Focused on driving operational efficiencies, smooth change management and integration, whilst retaining a commercial mind-set for the business.
As Head of Media Operations at Digitas UK, I lead the commercial performance and support the growth of our Media department within the Publicis Groupe ecosystem. My role sits across commercial strategy, operations and transformation — with accountability for P&L, forecasting, profitability, resource planning, and the operating model that enables us to scale effectively. I work closely with leaders across Digitas, Publicis Media and the wider Groupe to bring teams, capabilities and markets closer together — helping us deliver more connected, differentiated solutions for clients and make the most of the Publicis model, including its growing suite of AI tools. A big part of my focus is shaping where Media goes next within Digitas and the wider Groupe — evolving our capabilities, ways of working and operating model to stay competitive and support long-term growth. I’m also heavily involved in driving business growth and transformation — from onboarding complex clients and building commercial frameworks, to scaling Groupe platforms, tools and partnerships across global accounts.
Heading up the Paid Media activation team, I was responsible for the operational and financial output of our client’s Digital Media, including Programmatic, Social, and Paid Search. My remit also included overseeing and developing the AdOps and Data Analytics team. As a member of the SLT negotiating, forecasting and tracking of revenue from client billings and trading agreements was a key part of my day to day. I participated in all new business pitches for Walk-in Media, and often led the Media input for MSQ & Partner pitches, both locally and globally when required. My role required me to source and nurture new client leads, but also the more technical aspects of new business and growth, including completing RFI documentation, cost benchmarking, staffing and pricing grids. During my time, outside of the new business I helped bring in, I’m most proud of leading the technical integration of all buying platforms across the Agenda21/Walk- In Media acquisition, and ensuring our clients transitioned without issue, and without any drop in performance.
Regional client lead on the agency’s largest B2B global client - pan-EMEA role across 32 markets spanning London and Munich offices. Completion of RFP documentation, pitching, production and negotiation of MSA, and SOW across new business, working with client's marketing and procurement functions to fulfill legal and commercial obligations. Deploying and adjusting FTE staffing plans for new business and existing client growth. Growing revenue through negotiation of media partner trading agreements. Supporting ongoing assessment and reporting on the performance and growth opportunity for new and existing vendor partnerships across multiple regions. Introducing new media vendors, streamlining existing processes, identifying and auditing new Mar/Adtech. Ultimate escalation point on any media partner related client challenge across all clients based out of the UK office. Senior point of contact at DWA working with Merkle and Dentsu Aegis Network across the GDPR Vendor Assessment Program.
Developing strong campaign performance across the Omnicom Media Group preferred supplier list, and recognising opportunities for commercial agreements across new suppliers. Audit management, negotiation of new commercial terms and annual trade agreements across existing clients and partners. Identifying new and innovative ways of directing investment towards both relevant partner and specialist business unit targets. Annual forecasting, reconciliation and monthly readjustment for display, video, affiliates and programmatic investment across all digital clients.
Managed a team of Digital Planner/Buyers and Campaign Management Executives across display, mobile, video, programmatic, lead generation, social and barter. Ensuring the personal development of a high performance team by coaching in negotiation and problem solving, encouraging relationship building with existing partners and driving data interrogation.
Digital Lead on the agency’s top 2 clients, and their first point of contact across a team of 5 on and offline Planner/Buyers (including PPC and affiliates). Delivering and developing annual digital strategies, and working with Planner/Buyers to deliver integrated activation plans in partnership with our creative department colleagues. Introducing innovation by way of new media partners, streamlining existing processes and migrating clients onto a new DSP. Providing detailed performance analysis, reporting and response forecasting. Attending the agency management meetings, producing revenue forecasts alongside scope of work documents, negotiating client and supplier contracts, and retainer reconciliation.