San Francisco, California, United States
My experience started from tradition media in television broadcast programming to content acquisitions for online games, mobile games and mobile apps. As the digital transformation evolved, my career path emerged into the digital media space. Skills that I’ve gained experience in content marketing creation for social media platforms, clients marketing campaigns to managing communities and marketing programs; at both tradition multinational companies and Silicon Valley tech-start ups.
Office of Economic and Workforce Development/TechSF [email protected] Manage TechSF programs with community-based organizations, non-profits and private sector employers. • Project manage community programs and events, from planning, development to implementation. • Responsible for outreach, employer engagement to build partnerships with private sector employers to adapt our registered apprenticeship program into their workforce structure. • Work with community-based organizations and local non-profits to promote inclusion and diversity for participants through our employer engagement efforts with private sector employers. • Review project plans and create supporting marketing, branding campaigns strategies and materials. • Conduct project and program analyses, and then prepare reports and records. • Develop methods of evaluating compliance and effectiveness of assigned projects and programs.
Creative Marketing Agency Managed and executed all clients marketing communication programs, digital campaigns, briefs, on time and budget. • Understood clients businesses, products, objectives, branding, marketing strategies and creative direction. • Created clients content marketing materials; infographics, social banners, eBooks, whitepapers, OFT email and web refresh. • Supported Account Director in developing strong relationships with key clients and growing existing business opportunities. • Maintained and tracked monthly allocations, billings and quotes on Salesforce.
Manage the in house "Design Thinking" Customer Driven Innovation program while building a supportive community of facilitators. • Created, planned and produced learning programs, event management, meet ups, trainings, workshops for facilitators and employees. • Develop and designed marketing content for the larger organization- newsletter, posters, fliers, website, visible presence on campus. • Project managed the redesigned of the groups website. • Use multiple channels and social media to engage and build the community of facilitators. • Defined and managed all processes, protocols and best practices for the community. • Analyzed and developed a process to manage, track and measure the facilitator activities, engagements of over all projects and programs.
Write, curate and review the quality of the content found on Google’s Schemer App. Manage and actively grow the community by utilizing social media channels to build relationships with active users, new users and influencers. • Review the quality and accuracy of existing Schemer content and write new content for various regions. • Curate content for use in product features and marketing campaigns for external media content partners. • Work with Engineers to evaluate the quality of our search, recommendations features and track bugs. • Evangelize Schemer via forums, blogs, social media outlets and other external communications channels.
Identified mobile applications selections for promotions and merchandising strategies for Windows Phone 7 in the Asia Pacific territories. • Managed the marketing scheduling of apps for Microsoft merchandising commitments and promotions. • Executed content publishing and validations for Windows Phone 7 Marketplace Apps. • Built and maintained relationships with regional marketing manager and business group leaders in the territories.