Carolyn Byron Lowe

CEO & Founder, ROI Swift. Amazon & ecommerce Growth Expert. Private Pilot. Speaker. Author. Mom of 2 kids and aspiring 🎾 tennis player.

Austin, Texas, United States

About

On a journey to grow 500 Emerging Brands by 2030 with our amazing team at ROI Swift. Amazon Growth for companies $3-50M. Specialties Include: DTC e-Commerce Paid Search Advertising Paid Social Advertising Strategic Growth Mindset Klaviyo email marketing Direct Marketing Salesforce.com Team Coaching and Development B2C Marketing Pricing Strategy Market Sizing Strategic Partnerships Relationship management P&L management

Experience

  • CEO and Founder at ROI Swift
    Jun 2015 - Present · 11 yrs 1 mo

    ROI Swift is an amazing digital marketing agency that delivers digital marketing results swiftly. We focus on paid marketing including Paid Social advertising (FB/IF/Snapchat/TikTok), Google and Bing ads, Amazon.com management, Klaviyo email marketing, and eCommerce optimization and best practices.

  • Director of Amazon and eCommerce at UpSpring LLC
    Apr 2014 - Jun 2015 · 1 yr 3 mos

    Led Amazon and eCommerce growth including paid, organic, referral and other sources of traffic. Email marketing strategy. Grew Amazon business by 500% in 3 months. Led re-branded, re-designed website project bringing multiple microsites under one URL and migrated to Shopify from previous platform.

  • Executive Marketing Consultant at Carolyn Lowe Consulting
    Sep 2007 - Mar 2013 · 5 yrs 7 mos

    Consult on product marketing strategy, market sizing, brand building, awareness generation and motion media for consumer, government and technology companies. Clients included Callaway Golf, DirecTV, QualComm and others.

  • Director of Global Marketing & Events at DisplaySearch
    May 2006 - Sep 2007 · 1 yr 5 mos

    Led all direct marketing, email marketing, public relations, event management, and creative services. Manage internal marketing team and outside agencies in creative services, PR, and event management.

  • North America Displays Leader at Dell Inc
    Aug 2004 - May 2006 · 1 yr 10 mos

    Ran a $2B North America division for Monitors, Projections and other Displays. Worked across all B2B and B2C channels as well as with our product group in Singapore to deliver highest quality, lowest cost displays for North America.